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onload media launches seeking to lead compliant advertising disciplines

New ad-network ‘onload media ’ has launched its services seeking to become a leading player in online gambling advertising for regulated market incumbents. The onload network is founded by acquisition marketing expert Justin Chamberlain, a former executive of Sky Betting and Gaming games studio Core Gaming and mobile ‘reverse auction’ platform BidNation. In its mission statement, onload details that it seeks …

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Girondins sponsorship sees Betclic complete ‘Bordelais mission’

Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …

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Ebbe Groes, EveryMatrix: Providing operators with an unprecedented freedom to innovate

EveryMatrix

SBC News caught up with EveryMatrix CEO Ebbe Groes, who shared his excitement over the company’s new sports betting offering, including the OddsMatrix Aggregator and the “time-tested” OddsMatrix Sports Data Feeds. This also includes a set of new sportsbook additions for EveryMatrix to ‘pitch’ in 2019 – starting at next week’s ICE exhibition – such as a Web API that …

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PlayOJO delivers ‘Brexit Facts’ with Luisa Zissman

Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …

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Ladbrokes Coral and The Racing Partnership end commercial stand off

Following a commercial standoff, Ladbrokes Coral PLC (Ladbrokes Coral) and The Racing Partnership (TRP) have announced that a media rights deal has been agreed.  The deal will take effect immediately, ensuring Ladbrokes Coral’s 3,820 betting shops in the UK and Ireland will show racing from 15 Arena Racing Company (ARC) owned racecourses and seven independent racecourses. The deal will also …

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National Lottery operator Camelot assess options following the resignation of CEO Andy Duncan

UK National Lottery operator Camelot Group has informed the media that Chief Executive Andy Duncan has resigned as leader of the company. The resignation of Duncan as Group CEO, will see Nigel Railton leader of Camelot’s international business division ‘Camelot Global’ act as interim Chief Executive whilst the board of governance considers its best options for corporate leadership. Camelot informed …

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Sky Vegas confirms ‘biggest ever’ sponsorship with ITV2’s Celebrity Juice

Sky Betting & Gaming (SB&G) online casino subsidiary Sky Vegas has confirmed that it will be the official ‘Broadcast & Off-air Sponsor’ of ITV2’s Celebrity Juice. Beginning its sponsorship of the flagship ITV2 celebrity panel show hosted by comedian Keith Lemon this week, Sky Vegas replaces previous show sponsor LeoVegas for this season’s Celebrity Juice (total 13 episodes).  Sky Vegas marketing …

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LeoVegas announces lip-sync battle and VIP experience winner

A Michael Jackson enthusiast has won a VIP experience in London to visit the West End, thanks to LeoVegas and its latest special competition. The mobile casino asked members of the public to test out their skills by taking part in the ultimate Michael Jackson lip-sync battle, to celebrate the launch of Bally’s ‘Michael Jackson King of Pop’ game. Entrants …

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Genius Sports Group secures £10 million investment for Betgenius future expansion

Genius Sports Group, the parent company of sports betting software provider Betgenius has announced that it has secured £10 million investment from private equity firm Three Hills Capital. The funding investment was secured through a combination of debt and equity in Genius Sports Group assets. Betgenius will utilise the funds to further international growth of its product range and finance …

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Amaya – New Jersey DGE grants approval of PokerStars & Full Tilt brands

Amaya Inc has this morning announced that the New Jersey Division of Gaming Enforcement (DGE) has approved its operations to offer licensed online gambling services through PokerStars and Full Tilt brands. The long awaited approval marks Amaya Inc’s entry into the US market, a key dynamic for the Toronto listed operators future corporate growth strategy. Amaya brands will be distributed …

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