Sports Betting Innovation

The ever closer relationship between broadcasters and sportsbooks presents new opportunities to engage with players, but to take advantage of them requires innovative technology that can drive the on-screen narrative and give viewers simple ways to bet. BETEGY’s CEO Alex Kornilov believes his company’s AI-powered Broadcast product hits the sweet spot that delivers more engaging content for both media brands …

Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …