Interviews

Area for interviews

David da Silva: “EasyOdds has a natural role to fulfil”

SBC News David da Silva: "EasyOdds has a natural role to fulfil"

EasyOdds CEO David da Silva believes his firm has “a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission”. The comments were made during an interview with AffiliateINSIDER, when da Silva was probed on what kind of strategy the sports betting affiliate has implemented to deal with compliance and social responsibility. “To …

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Simon Trim: Sporting Solutions – Automation as a corporate discipline

SBC News Simon Trim: Sporting Solutions - Automation as a corporate discipline

As betting incumbents seek greater independence, flexibility and individual customisation from standard platform provisions, Simon Trim, Chief Executive of Sporting Group / Sporting Solutions details to SBC that automation should be treated by leadership as a core corporate function. _______________________ SBC: Hi Simon, great to catch up on this intriguing subject matter. Can you explain ‘betting automation’ to SBC readers? …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

optimove

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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Simon Banks: Star Sports – Delivering on talent resources amid changing industry values

BetBright

With the aim of diversifying its business portfolio, Star Sports launched its new recruitment contingent Star Recruitment back in January with the aim of providing tailored staffing solutions to the global gambling industry. SBC caught up with Simon Banks, a sector resourcing and talent development veteran, who is heading up the new vertical as its Chief Executive Officer. We asked …

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Jacob Lopez: OPTIMA – Technological innovation in the sports betting industry

SBC News Jacob Lopez: OPTIMA - Technological innovation in the sports betting industry

Artificial intelligence (AI) has become a growing part of business in the 21st century, with more and more industries integrating it into everyday solutions. In fact, gaming operators have started to base their choice of platform provider around the adoption of new technologies, including AI, which can ensure a  better quality of service for its customers. In an interview originally …

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Genius Sports: Power behind the Price – Why premium data should be at the heart of sports betting

SBC News Genius Sports: Power behind the Price - Why premium data should be at the heart of sports betting

Data rights may not be a subject matter that sets heart rates pumping, yet as the betting sector expands its global profile, its incumbents will face greater scrutiny with regards to sports data management, integrity and collaborations. Through betting/data subsidiary Betgenius,  Genius Sports has developed one of the world’s fastest growing data and technology enterprises, detailing to SBC why in 2019 …

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