With more and more markets beginning to consider the idea of igaming and sports betting regulation, it is becoming increasingly important for industry stakeholders to consider operating in multiple jurisdictions across the world. This year will see SBC host its inaugural Betting on Sports America which will take place at the Meadowlands Exposition Centre in New Jersey. Among those attending …
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OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation
Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …
Read More »Scott Davies sharing experiences to help prevent problem gambling
“Some people will understand, some won’t. But there was a point when betting was the reason I was getting out of bed in the morning. Not the football, not my family, I just got up and placed bets, that was it. It was all I wanted to do.” Whether it’s the lifestyle, passion for the game or simply it’s a …
Read More »SkillCorner: Morgan Jacquin – The industry must keep offering a betting experience that keeps players coming back
Football and technology appear to go hand-in-hand with one another, especially given the increasing use of VAR technologies across a number of UK and international fixtures. In the run up to this year’s Betting on Football, SBC caught up with Morgan Jacquin, Head of Business Development at SkillCorner, to discuss technological innovation in the world of football. Jacquin tells SBC …
Read More »Assessing the football and betting sponsorship dynamic
Much has been written regarding the industry’s relationship with sports, none more so than football, where criticism has suggested measures must be put in place to curb what is seen as an over saturation of marketing, sponsorships and advertising. This topic is set to fall under the microscope at the sixth annual Betting on Football, taking place this week at …
Read More »Marco Castaldo, Microgame: Growth potential remains despite Italian ad ban
SBC News caught up with Marco Castaldo, CEO at Microgame, for his take on the much-discussed advertising ban in Italy, how it might influence Microgame’s business model, and why adapting an online platform for the country – given the current uncertainty and speed to market – “makes less sense now than before”. SBC: With Microgame’s Italian offering very diverse, including …
Read More »Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model
Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …
Read More »SBC-QT: Does football and betting go hand-in-hand?
With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …
Read More »SBC-QT: What industry innovations are we looking for?
This year’s Betting on Football is fast approaching, with only five days to go before the event kicks off at Stamford Bridge from 19-22 March. We have been catching up with our event sponsors to discuss a range of topics such as industry innovations and the relationship between betting and football. In the run up to #bofcon as part of …
Read More »Phillip Wilson – Carousel Group: Utilising agility and rapid decision making as a new brand
For new operators entering the sports betting sector, providing a new and innovative football offering represents a challenging obstacle, as brands seek to compete against and take market-share of established players. Ahead of next week’s much anticipated Betting on Football Conference, SBC spoke to Carousel Group’s Chief Operations Officer, Phillip Wilson, as the firm undertakes its long term strategy to …
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