Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …
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Bookies Corner – Tory leadership race faces a reality check
Brexit Britain faces further political drama as The Conservative Party sanctions a leadership race to replace Theresa May as Prime Minister. Preparing for political twists and turns, SBC gets the bookies lowdown on what will be this summer’s most sadistic betting market… _______________________ SBC: What is the mood of the nation telling bookmakers with regards to the Conservative Leadership race. What conclusions …
Read More »Morten Andersen: There is a lot to gain from the NFL’s expansion
The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …
Read More »Gustaf Hoffstedt: BOS – Sweden faces new realities following first stage of re-regulation
Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling (BOS), speaks to SBC on the early challenges and criticisms that a re-regulated Swedish market place has faced. _________________________ SBC: Gustaf, thanks for this interview. Leading BOS, can you detail your impressions on Sweden’s first quarter as a re-regulated online gambling marketplace? Gustaf Hoffstedt: The re-regulation has been a …
Read More »Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella
SG Digital has reorganised its set of sports betting products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer. We spoke to Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, to find out more about the new set up, how it benefits the company’s existing partners, and why it …
Read More »Richard Mifsud, Helio Gaming: The lottery cross-sell opportunity for sports betting operators
Malta-based lottery provider Helio Gaming is gearing up for another busy period after a hectic first quarter in 2019. SBC caught up with CEO Richard Mifsud (pictured) to see what’s happening in the world of lotteries, and how other operators are getting in on the act. SBC: Can you give us a quick summary of where the world of lotteries is …
Read More »Ross Haselhurst, Bede Gaming: Rising above the noise in fast-growing Spanish market
Having received full licensing from the Spanish gambling regulator (DGOJ), Bede Gaming kick-started 2019 with a concerted expansion in the country. We caught up with Ross Haselhurst, Commercial Director at Bede Gaming, to discuss why Spain is “well primed” to provide players with a richer gaming experience, positioning Bede as the “safest place to play”, and strengthening its market presence …
Read More »1xBet gets ready to enter the North American market
Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …
Read More »Eight out of 10 virtual bets in Africa placed through Golden Race
Eight out of 10 bets placed on virtual sports in Africa last year were facilitated by Golden Race, through either the company’s Golden Box or Online platform. That was one of the key messages from the firm’s CEO Martin Wachter as part of an interview at last month’s Betting on Sports America conference in New Jersey. Wachter also spoke about …
Read More »Jack Davison: Genius Sports – Betgenius & Football DataCo partnership benefits all football stakeholders
Last week, Genius Sports subsidiary Betgenius announced its biggest and most important commercial agreement to date, becoming the ‘exclusive live data supplier’ of Football DataCo servicing the global betting industry. Valued as one of the most important data contracts in sport, starting season 2019/2020 Betgenius will supply entire data provisions for the Premier League (EPL), English Football League (EFL) and Scottish Professional Football League …
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