Interviews

The SBC team catches up with Rory Anderson CEO of 12BET Europe, to discuss 12BET plans for the European Market, cultural betting differences between Asia and Europe and igaming football marketing. Rory joined 12BET in January 2010 with a remit to grow the European business from scratch.  Before joining the company Rory had spent the past seven years working in …

Keith McDonnell is CEO of kmigaming.com and business development director at TotelFootball, the groundbreaking fantasy sports pools betting product. He will be representing TotelFootball in The Pitch at EiG 2013. Keith has extensive experience of global gaming markets, having previously served as managing director of Bodog Europe and Bodog Asia, while other previous roles include being head of online at …

Delegates attending the forthcoming EiG (8-10 October, Barcelona, Spain) will gain a unique insight to the motivations, mindset and most importantly the methodology of Britain’s most successful card fraudster. Tony Sales, who at the height of his criminal ‘career’ was defrauding retailers, finance houses and financial institutions of £30 million through false identities, credit cards and other fraudulent schemes, will …

This week SBC catches up with James Bennett Director at Square in the Air, a specialist gaming PR and communications Agency, to discuss marketing trends and communication strategies in igaming. James Bennett has 13 years’ experience as a senior business journalist across print and online in the UK and the UAE, where he helped set up and launch The National, the …

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

Smarkets is an online betting exchange platform challenging the bigger exchanges in the igaming market with its financial trading technology. Jason, a graduate of Computer Science at Northwestern University and a background in financial trading, has built the business and its platform from scratch over the past 5 years. Smarkets has been listed as one of the European Start-ups to …

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …

SBC looks to introduce its members and readers to leading players in the igaming sector. This week we feature an exclusive interview with Manx Telecom Sales Director Fergal McKenna. Manx Telecom is the Isle of Man-based hosting provider chosen by some of the world’s biggest igaming brands, including PokerStars, Full Tilt Poker, and Paddy Power. Fergal graduated from Trinity College …

SBC looks to introduce its members and readers to new and upcoming companies in the igaming sector. This week we feature an exclusive interview with Claire Wellard Affiliate Director for IHRE Consulting specialists in performance and affiliate marketing. Claire has over nine years experience in acquisition marketing working with igaming leader brand such as Bodog, mybet and Ads.com. SBC: Hi Claire, can you …