Interviews

Spam and blackhat marketing tactics and strategies have garnered  a bad reputation, but where do they stand in today’s igaming marketing arc and why are these practices  misunderstood? Team SBC caught up with IrishWonder  and 90 Digital’s SEO and Marketing scientist Julia Logan to discuss black  marketing practices and their effects and impacts on igaming operators. Julia Logan a.k.a. IrishWonder …

Ian Wright Managing Director of Rufus Retail Anthropology, is a designer with more than 30 years experience in  creating optimised retail commerce stores.  Wright has helped some of the UK biggest retail giants improve there in-store design and layout, with a view to improve customer experience and increase sales Having spoken at the recent SBC Betting on Football Conference at …

Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …

Ahead of the 2014 World Cup in Brazil, team SBC catches up with Rob Esteva Director of Sports Research & Analysis at Onside Analysis, specialists in performance analytics and qualitative analysis in sport. Rob discusses the current data and analysis set ups of sports betting operators, and how they could be improved. Esteva further discusses why sports data and analysis …

This week team SBC catches up with David McDowell CEO and co-founder of sports betting platform provider FSB Technology, to discuss his companies journey from fantasy sports technology supplier to optimised real time sports betting platform. McDowell gives his insight into developing new sports betting products, with a focus on dynamic new features which FSB believe will bring much needed …

With the recent launch of new financial trading and sports betting programme- Tip TV, Team SBC caught up with the Tip TV founder and CEO Nick ‘The Moose’ Batsford to discuss the programmes format, content and future growth strategy. Nick Batsford has enjoyed a 25-year career in the financial markets, specializing in short-term trading signals.  He has applied his skills both …

Team SBC catches up with  Alexandru Teodorescu Senior Sales Manager for EveryMatrix, to discuss the changing role of software providers in igaming. Ahead of the upcoming Betting on Football Conference (8 May Stamford Bridge) Alexandru discusses current impacts, player habits and future trends that will effect software and gaming provisions for the sector. Alexandru Teodorescu has nine years of experience within the …

Ahead of the Betting on Football Conference – Team SBC caught up with Emmie Faust, Business Director of MC&C Media,  to discuss igaming and sports betting marketing trends and impacts. Emmie is an igaming marketing veteran, who set up the first dedicated igaming marketing agency in 2005 – Jack Media London. Jack Media recently merged with MC&C to create MC&C …

Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …

Team SBC catches up with Mediatech Solutions CEO – Jessica Ordovas de Ussia, to discuss igaming platforms integration, igaming operational trends and creating independent platforms. Jessica Ordovas de Ussia is founder and CEO of Mediatech Solutions. In 2009 she co-founded Mediatech which has grown to be market leader in online platforms in the gambling industry in Spain with 20% market …