Comment

When Jim Murren, the chief executive of MGM Resorts International, suggests that change is coming to the slots floors of Las Vegas, it makes sense that participants in the online world as much as their land-based brethren should pay attention to his comments. Murren said in July that US casinos would “look different” in years to come with “more social …

Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

Presenting SBC’s first eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) outlines potential marketing strategies, contest and agenda for this unique, diverse and fast growing market place. Still very much in its infancy, what key factors, market conditions and oversights will ambitious eSports operators  and start-ups have to contend with and execute… ______________________ At first …

 Senet Group Director  & WrB key speaker Fiona Thorne highlights the importance of openness for the gambling sector… It was one of the boldest decisions made by a gambling company in recent years, but inviting the BBC’s cameras behind the scenes at Gala Coral could point to a successful new direction for the industry, according to Fiona Thorne, the betting operator’s director …

Gambling industry legal expert David Clifton (Clifton Davies Consultancy), examines the GBGA’s tax and competition based challenge against the UK POC regime, as the case reaches the higher courts of European Union Law.    The Gibraltar Betting and Gaming Association (GBGA) has been celebrating what must by any account be regarded as an intermediate victory in its judicial challenge to the …

The new Premier League campaign is up and running this weekend, just 70 days after the last season ended – but where are the big hitting spread betters putting their money? Spreadex clients have been piling in with their pre-season bets and the Premier Points Prediction markets give a great indication of how punters are expecting each team to fare …

Bombarded by sportsbook ‘jackpot’ marketing coverage, ahead of the start of a new Premier League season, Tony Plaskow Founder of Pixiu Gaming tests his luck and football knowledge on William Hills ‘£50 million Prem Predictor’…does he fancy his chances??? Having been so unlucky to miss out on TitanBet’s $100m prize for correctly predicting the correct score of all 64 games …

After last month’s proposed £2.3bn (€3.23bn) merger between Ladbrokes and Coral was amicably agreed last week – subject to approval by the UK Competition and Markets Authority – the industry moves onto what could become a more bitter battle. Ten days ago, 888.com’s £900m (€1.27bn) offer to acquire its larger e-gaming rival Bwin.party Digital Entertainment (Bwin) was accepted, announced and …

Adelina Moisan of EveryMatrix takes a look at some of the recent findings that have emerged about player behaviour in the UK betting market and the implications for the industry. The Brits are a nation of thrill seekers, at least according to a study on the UK betting behaviour published by Smart Live Gaming. From the looks of it, online …