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Spotlight on Sweden – Ministry of Finance undertakes gambling framework review

SBC News Spotlight on Sweden - Ministry of Finance undertakes gambling framework review

Facing mounting pressure from the European Union to reform its national gambling framework, and adhere to EU business and competition policies, Sweden’s Ministry of Finance has responded by stating that it will undertake a full review of its policy on the matter. Detailing its plans, the ministry stated that it needed to update its policies in order to monitor an …

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Alex Fletcher: eSports Insider – Three truths about the eSports community

SBC News Alex Fletcher: eSports Insider - Three truths about the eSports community

The emergence of a global eSports marketplace has produced eye-popping projections that are beginning to capture awareness and attention from more and more of the mainstream public. However, quantitative market numbers do not communicate an actionable context for capturing the eSports opportunity; instead, this is found through comprehension of the underlying community. _________________________________ Competitive gaming: A community platform Depictions of the worldwide viewing …

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Scott Longley – DFS spotlight attracts major player attention

As  legal and political concerns grow over the promotion of  daily fantasy sports (DFS) products in the US. The burgeoning sector is still very much appealing to major brands, gambling operators and technologies. Scott Longley places DFS current context under the spotlight…  ____________________ The beginning of the NFL regular season is always a keenly anticipated event, but this year it was …

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EIG 2015 – David Mills: Matchbook – Why incubators are the next big industry idea

SBC News EIG 2015 - David Mills: Matchbook - Why incubators are the next big industry idea

Bigger companies and more competition across the market mean it’s a great time to be an innovator in the gaming industry, according to David Mills, head of Matchbook’s mLabs incubator. Mills, who is also head of research for the betting exchange, was speaking ahead of Matchbok’s participation at next month’s EiG event in Berlin, where his colleague Derek Coetzee will …

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Brazil rethinks gambling agenda as recession looms

SBC News Brazil rethinks gambling agenda as recession looms

A month after stalling the progress of its review on regulated fixed-odds sports betting (Legislation – 671-2015), it appears that Brazilian lawmakers and congress are prepared to push for a nationwide gambling regulatory framework. Faced with the nation’s worst economic recession in 25 years, Brazil’s central bank last week forecasted that its economy will shrink by 2.5-2.7%. The cash strapped …

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Alex Fletcher eSports Insider – eSports Marketing: Developing the ‘Star Power’

SBC News Alex Fletcher eSports Insider – eSports Marketing: Developing the 'Star Power'

In the final part of his eSports series for SBCNews,  Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports  most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …

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David Clifton – Licensing Expert – Consolidation imposes a potentially heavy workload on the Competition & Markets Authority

SBC News David Clifton - Licensing Expert - Consolidation imposes a potentially heavy workload on the Competition & Markets Authority

Consolidation within the betting industry, propelled by tougher regulatory requirements and higher rates of tax, has been hitting the headlines in recent months, with Ladbrokes and Coral, Betfair and Paddy Power, Bwin.party and 888/GVC leading the charge. Taking the first of those as an example, a combination of Ladbrokes 2,209 betting shops at the end of 2014 and Coral’s 1,834 …

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David Newstead – The death & rebirth of the betting shop machine

SBC News David Newstead - The death & rebirth of the betting shop machine

With the rise of online sports betting and the proliferation of high end, multi-function gaming cabinets, will betting shops as we know them soon cease to exist? Igaming games and product developer David Newstead  Probability Jones examines the current state of affairs…. Are betting shops changing? A couple of decades ago, turf accountant shops were smoky dens, full of small disposable …

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Alex Fletcher – eSports Insider – eSports Marketing: Terms & Conditions…

Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

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