Featured News

News that the SBC Team choose to highlight

iGaming Strategy & Search Think Tank’ – Nick Garner on Your Reputation!

Reporting from the ‘iGaming Strategy & Search Think Tank’ – event organizer Nick Garner gives insight into the current state of igaming SEO and Google. Much context has been given into the analytical/cognitive side of SEO and what igaming customers search for. Garner sees the future winners in marketing as those operators who begin to focus on the more qualitative …

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Oddslife Announces New Partnerships with Sports Media Giants in time for ICE

Oddslife, a leading supplier of social sports betting technology to the gambling and media industries, will be at ICE Totally Gaming to discuss new client signings and innovative solutions across Web and iOS in time for World Cup 2014. Oddslife has confirmed the partnership with Spanish media giant MARCA.com, to provide social betting games and content to its readers through …

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Igaming Strategy & Search Think Tank – Mark Davies on Marketing Context!

Mark Davies, Managing Director of Camberton Communication opens the Igaming Strategy & Search Think Tank .  The speaker sets the content in which igaming marketeers will have to operate in the coming years, focusing on the recent political debate concerning problem gambling in the UK, political and press pressure for legislation of the igaming sector. Mark Davies tells his audience …

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SBC recruits Betting Business editor to oversee next step in development

2014 will see the Sports Betting Community (SBC) take its services up a notch, starting with its appearance at ICE Totally Gaming next week. London – 29 January 2014 –Sports Betting Community (SBC), one of the world’s largest networks of gambling professionals, has appointed Betting Business interactive editor Andrew McCarron in the new role of Managing Director. The move sees …

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ICE 2014 Interview – Maxymiser’s Tim Axon on Real Time Player Identification

Ahead of ICE 2014 – SBC catches Tim Axon Principal Consultant igaming Maxymiser  to discuss player identification and key measurements for igaming operators. Tim Axon has 13+ years’ experience in the customer and ROI led marketing, he is passionate about helping brands build profitable relationships that last. Tim has worked as Principle Consultant for Gaming at Maxymiser since May 2012, …

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New venue for 3rd Asia iGaming Social

Sportsbetting Community Asia and Asia Gambling Brief are excited to announce a brand new venue for our next Asia iGaming Social in Manila. Join us at the most exclusive new venue in the city, 71 Gramercy in Makati, where we once again invite you to attend an evening of free drinks and high quality networking, brought to you by our …

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ICE 2014: Cherry Group’s Ismael Diagne on Optimized CRM Strategies

With ICE 2014 Expo less than one week away, SBC catches with Cherry Group’s Head of CRM Ismael Diagne to discuss CRM strategies and big data issues affecting the igaming sector. Ismael Diagne will be speaking at Ice 2014 on CRM strategies and will be sitting on the guest panel with regards to Big Data affects in igaming.   SBC: …

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Racing in casinos a virtual treat

Kiron Interactive Co-founder and co-CEO Steven Spartinos believes they have found the answer for casino operators and customers looking for fresh ideas! Barring developments in the look and feel of slot games, many casinos offer the same products today as they did 20 years ago. Roulette tables remain identical, blackjack cards are still dealt the same way, and craps dice …

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William Hill takes Turf’s US content

UK sports betting operator William Hill has agreed a deal with US track racing media and broadcasting company – Turf TV broadcast live racing horse and track racing. Turf TV, the brand name of Amalgamated Racing Limited (AMRAC), is a joint venture between Racecourse Media Services Limited and Timeweave. The channel will provide coverage of US racing from courses such …

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ICE 2014 – MetroPlay’s Jamie Walters on Creating Compelling Mobile Content

Continuing our series of interviews for the upcoming ICE 2014 conference, team SBC discuses with MetroPlay’s Managing Director Jamie Walters, mobile gaming strategies, marketing for mobile gaming and mobile content management. MetroPlay re-launched in 2013 its Metro Casino brand into the UK igaming market, with a dedicated focus on mobile take-up. MD Jamie Walters will be sitting on the panel …

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