SBC Events

Five-time world champion Ronnie ‘The Rocket’ O’Sullivan found out this week that his unique style of play has forced bookmakers to create a separate predictive algorithm for when he is on the table. The revelation was made at the inaugural SBC Snooker Forum in Marylebone, where O’Sullivan had earlier predicted that 70 to 80% of the sport’s top players will …

Betting on Sports 2017 (12-15 September) will deliver an unrivalled source of networking and business opportunities across five top class London venues. Starting with a pre-registration event at Hilton Olympia Hotel on Tuesday 12 September, which includes networking drinks and Champions League football, #boscon2017 delegates can take advantage of the full industry gathering with numerous opportunities to learn from the …

Keith O’Loughlin, Executive Vice President Sports at OpenBet (part of NYX Gaming Group) and a key speaker at the recent SBC Snooker Forum, on why snooker is such an attractive proposition for punters. While football and horse racing are most commonly seen as the biggest types of sports betting across the globe, snooker continues to thrive as an attractive event for …

Pavol Krasnovsky is the Founder and CEO of RTSmunity, market maker for esports on Betfair and Matchbook exchanges and odds supplier. Krasnovsky is joining the Betting on Esports conference (September 12-15th) panel focused on data, the challenges that come with it in esports markets but also how to harness it to succeed. Alongside him on this panel will be Pinnacle Trading Director …

There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …

Golden Race, Gold Sponsor for the upcoming Betting on Sports conference (12-15 September), is a virtual sports provider which creates an authentic sports betting experience that customers can completely control, manage, and deliver to players across retail, online and mobile channels. Less than two weeks before the event, we spoke to Golden Race CEO Martin Wachter about the company’s new …

The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …

Ahead of Betting on Sports 2017 (12-15 September), BetStars Managing Director Zeno Ossko, part of both the ‘Marketing – Changing dynamics in strategy and planning‘ and ‘World Cup 2018 – The road to Russia‘ sessions at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the …

Amelco, Silver Sponsor for the upcoming Betting on Sports conference (12-15 September), helps to create and generate prices for some of the most successful sportsbook operators. Less than two weeks before the event, we spoke to Amelco Head of Commercial Sean Hurley about the company’s tailored systems for sports betting, a trading shift towards third parties and what he expects …

More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …