SBC Events

Manchester United, the world’s richest football club, could be about to sign a deal which would see a gambling brand appear on its famous red shirts for the first time. Unlike the rest of the Premier League, Manchester United has been very selective in the number of partners it has from the gambling industry, limiting itself to a single commercial …

With just a few days to go until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ around the world’s biggest gaming exhibition. Once again, SBC has joined forces with iGaming Business to host #londonbaby2018, the largest networking party on the first night of the exhibition (6 February), held at the stunning …

The European Lotteries Association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 20 March, the registration and networking day for the Betting on Football Conference at Stamford Bridge (20-23 March). EL is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings together both state-owned and …

The Irish gambling industry is coming together to support the launch of the first ever Responsible Gambling Week Ireland. It is the biggest social responsibility campaign that has been held in Ireland. The theme for the campaign is simply, “A great tip – know when to stop” with the aim of starting conversations about what it means to gamble responsibly. …

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at financial trouble for Hartlepool United as well as plans for the 2022 World Cup in Qatar. ____________________ Iran could assist Qatar with 2022 World Cup hosting It was always expected that when the 2022 …

Affiliate Insider will host its first “niche boutique networking and learning event” at this year’s Betting on Football conference at Stamford Bridge (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the Affiliate Insider Bootcamp (AIB) is the first specialist forum for the new affiliate news, training and events focused business launched by SBC Global and …

Following a disruptive 2017, Lee-Ann Johnstone founder of Affiliate Insider details to SBC readers why 2018 is a make-or-break year for affiliate marketing and its growing set of stakeholders. Working with SBC Global, Johnstone has developed Affiliate Insider a joint-venture seeking to spearhead growth and development within industry affiliate marketing and player acquisition practices. __________________ SBC: Hi Lee-Ann, you have been …

Betting on Football 2018, held at Stamford Bridge from 20-23 March, will demonstrate its international appeal by delivering updates around the biggest sports betting jurisdictions. Global Market Profiles, which takes place on the first full day of #bofcon2018 on Wednesday 21 March, is one of five main tracks at the event, which will feature a total of more than 40 …

Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …