SBC Events

Betting on Football: the Vegas experience

Exclusively for today’s Betting on Football Conference, Don Best‘s Todd Fuhrman interviews Jay Kornegay, VP of Race & Sports Operations at The LVH, about the role football plays in Las Vegas sportsbooks. Don Best Sports, with offices in Las Vegas, United States and Vancouver, Canada, is the leading provider of US sports information to the sports betting industry. Don Best …

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BOF Blog – How can you make a betting shop more football friendly and football stadia more betting friendly

Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and  how they should look to integrate new technologies within their in-store designs. …

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BOF Blog What’s the best way to promote your football product to the masses?

Rob Painter, Marketing Director  of SkyBet  and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing.  The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed  when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …

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BOF Blog – David Clifton – How will the new licensing laws effect sponsorship?

David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are …

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Come & Celebrate the Betting on Football Awards

Your nominations have been counted, and now the Betting on Football Awards (8 May  Octoberfest Pub- Fulham Road) are ready for kick-off. Team SBC invites all friends to attend this special night as we celebrate the best in Football Betting. The awards ceremony will be a casual affair, with free Deutsch beer and snacks provided by Sponsors MC&C Direct Response. …

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Last chance to vote

Today is the last chance to vote for the Betting on Football Awards, being held at the Octoberfest Pub in Fulham on Thursday evening. The title of Best Football Bookmaker is being duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting …

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EveryMatrix deal of note for Betting on Football Awards

iGaming software supplier EveryMatrix will bring music to the ears of the gaming industry this week – as it is sponsoring the Oompah Band at the Betting on Football Awards. Held on Thursday evening (8 May) at the Octoberfest Pub on Fulham Road, the Betting on Football Awards is aiming to provide a fun twist on most awards night by …

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Betting on Football to provide update on advertising rules

Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …

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Has gambling advertising reached its watershed?

Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …

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Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

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