ICE 2017 is always an excellent opportunity for suppliers to show off their latest innovations and BtoBet is aiming to be the talk of the show with its ‘A.I. for the players’ campaign. BtoBet will be giving exclusive live demos of a number of products including its artificial intelligence tool, marketing tools such as its virtual assistant and augmented reality …
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Martin Wachter – Golden Race – My ICE 2017
Martin Wachter, the CEO at Golden Race, is getting ready for the biggest industry event of the year. However, he took some time out of his busy schedule to speak to SBC News about his preparation for ICE 2017 (February 7-9), where to find him in the London ExCeL and his excitement over sharing details of the company’s new online …
Read More »Marcin Sapinski – EnergyBet – My ICE 2017
With ICE 2017 now less than a month away (February 7-9), EnergyBet MD Marcin Sapinski is getting ready for an action packed three days at the London ExCeL. Keep reading to learn more about his preparation for the event, favourite ICE memories and where to find him. How I prepare for ICE MS: Firstly, I make sure I’m feeling good, …
Read More »Ganapati Malta to focus on freshness at ICE 2017
ICE veterans will know that you need a suitcase to take home the amount of freebies you tend to end up with and so Ganapati Malta has opted for a more creative alternative. The Japanese games creator will distribute over 20,000 wet towels to visitors as they enter the ExCeL Centre with the tagline of ‘Freshen up your casino content’. …
Read More »ICE 2017 Competitions’ take centre stage from 7-9 February
Clarion Gaming the event organisers of ICE 2017 (7-9 February at London Excel), global gaming’s biggest industry conference have set up a number of ‘challenges’ for attending show delegates in order to maximise coverage of product, services and new technologies. Following the popularity of last year’s ‘Operator Challenge’ and ‘Game To Watch’ Competitions, Clarion Gaming returns the format, adding a …
Read More »Racing Post gets ready for ‘unmissable’ ICE 2017
Racing Post has described ICE as ‘the most significant business event of its year’ after confirming its presence at the 2017 event with the Racing Post Café (S2-230). The café will once again serve as an unofficial meeting point for key players within the sports betting industry, and a place for the Racing Post team to highlight its horseracing, greyhound …
Read More »Clarion increases net space by 5% for biggest ICE in 2017
ICE 2017 will occupy a total net space of 40,925 sqm compared to the 38,980 sqm in 2016, making it the biggest ICE on record. The additional 1,945 sqm represents a 5% increase in space for the only B2B gaming event in the world that brings together the online and offline gaming sectors. The 2016 event attracted a record 28,487 …
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