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Paul McNea Founder of Betfuze Mobile discusses mobile first retention strategies for igaming operators. McNea aims to give insight into the latest mobile player trends and retention strategies needed for mobile gaming. McNea advice’s the ICE2014 audience what igaming competencies can be transferred from digital operational teams to mobile focused retention units. McNea further sheds light on what gaming skills …
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ICE 2014 Blog – Brendan O’Kane Post Mobile Acquisition Engagement
Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …
Read More »ICE Blog – Geoffrey Dixon – UK Mobile Trends
Reporting from the ICE 2014 Mobile Gaming session floor, Geoffrey Dixon founder of research and insight consultancy Vivid Interface delivers a key study in mobile gaming habits and trends in the UK igaming market. The study conducted by Vivid Interface on behalf of Clarion Events aims to give tacit research into mobile gamblers and their customs. The study uses a …
Read More »Betway moves into sports sponsorship
Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event. The tournament, staged by the Professional Darts Corporation (PDC), the world’s leading darts organisation, is played over 16 consecutive Thursdays from February 6 through to May 22 in arenas across the UK and Ireland. The PDC, chaired by …
Read More »Skrill agrees to end Conference association
Payment processing firm Skrill have agreed to cancel their sponsorship of the Football Conference just one year into a three year deal. A joint press release explained: “Skrill has undergone a number of changes since the agreement was entered into and will be aligning any future sponsorship activity to its global strategy. “The Football Conference has always enjoyed excellent relations …
Read More »Rank Group Publish Profit Slump
Gaming and sports betting operator – Rank Group PLC, announced a pretax loss of £6.2M (€7.2M) for its operational performance for the six months ended 31 December 2013. The profit slump published by the operator, see’s Rank Group report a loss 23.5% on its 2012 performance reporting. The Interim results published on the 31st of January 2014. Rank Group. Key …
Read More »5050Sports Sign Owen & Vaughan
5050Sports will bring two of England’s biggest sports stars to ICE Totally Gaming 2014 as it launches its partnership with Astra Games Ltd, a subsidiary of the Novomatic Group of Companies. Former Liverpool, Real Madrid and Manchester United striker Michael Owen and Ashes-winning captain Michael Vaughan will promote the collaboration between Real Sports Global, owners of 5050Sports, and Astra Games …
Read More »Video verification software at ICE
Biometric security tech company Facebanx will be launching new KYC verification software at the International Casino Exhibition (ICE) in London this week. The software allows online gaming operators and payment processors to use biometrics in order to verify and authenticate their customers. The technology works with any of today’s devices such as a PC, tablet or smartphone that is fitted …
Read More »When is a betting shop not a betting shop?
David Clifton, Director, Clifton Davies Consultancy Limited The answer, at least as far as the Gambling Commission is concerned, is when the main purpose of the betting shop is to make gaming machines available. However, as is so often the case with the Gambling Act 2005, it is not quite as clearcut as that. In addition, as has also so …
Read More »SBC Case Study – Building a Sports Betting Affiliate App – David Archer
David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …
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