UK

 At The Races has launched a brand new, comprehensive and free to download app for all iPhone and Android users.  The At The Races app gives users access to horse racing news, race cards, video form, tipsters, Timeform analysis and betting services. The At The Races app brings content and services from the UK’s largest racing TV channel and website …

Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …

Coingaming.io, software provider for white-label Bitcoin casino solutions has announced that it has launched its bitcoin only sportsbook product ahead of the forthcoming English Premiership football season which starts on August 8th 2015. The sportsbook solution will offer several unique opportunities for bitcoin gaming operators. The new product has been designed and built in-house to maximize profits for bitcoin operators looking to …

Greek lottery and gambling systems operator Intralot has bolstered its digital gaming and sports betting services by confirming it has acquired a 35% stake in digital gambling platform provider bit8. Intralot did not disclose the acquisition sum of its stake in Bit8, however the company informed that it had first option on increase its stake in the platform provider to …

SIS, supplier of products and services to the retail and online betting markets, has signalled its continued support for grassroots horseracing through sponsorship of the British Racing School. SIS’ support means that BRS students stand an even better chance to follow in the footsteps of school alumni including champion jockeys Seb Sanders and Paul Hanagan. The sponsorship will deliver new …

Ahead of the start of a new Premier League season on 8 August, SBC speaks to Adam Stickland Marketing Manager of TXODDS, API and XML sports feed and data specialists.  Stickland gives detailed insight into data and feed set ups of sports betting operators, and how they could be optimised to improve engagement and operations as bookmakers focus on Multi-Channel …

As the Labour leadership race enters its last full month of campaigning with ballots sent out to party members on 14 August, UK bookmakers have placed far left candidate Jeremy Corbyn as frontrunner to win the party leadership. Corbyn who did not register with many bookmakers as a contender for party leadership in May, leads bookmaker markets at 6/4, followed …

Former Isle of Man CEO of e-Gaming Development and Director of e-Business Peter Greenhill has joined international trust and corporate services provider, Equiom, as Head of its e-Business division. Based at Equiom’s Isle of Man office,Greenhill is set to take up his new role from October 2015, as  e-Business leader he will be tasked with driving forward and planning strategy for  Equiom digital service offerings, supported …

Mobile first igaming operator LeoVegas has confirmed that it has been granted a UK Gambling Commission (UKGC) operator licence. LeoVegas management detailed that the UKGC licence had become effective on the 23 July, the operator is set to continue to ramp up its UK marketing coverage in the coming months. In February the Malta based operator announced the launch of …

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …