UK

Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’. The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that …

Neale Deeley Managing Director of Gaming at Betradar details to SBC readers the fast yet understated growth of Virtual Sports content for betting operators. With ‘Virtuals’ becoming a more important market vertical within sports betting, Deeley sheds insight on product development for new client demands, adopting Virtual Sports strategies and future market impacts. ____________________________ SBC: Neale great to interview you, …

Previous members of the ‘Guests’ will be thankful for the performance of Ladbrokes’ Jessica Bridge at Nottingham, as she took the team to the top of the Tipster Challenge table for the first time in 6 weeks with a 7/1 win on the unfancied Aristocles. Across the 7 races, there were only 4 total wins for our experts, as bettingexpert drew …

Paul Turner has today been named as Head of Sporting Index, promoted to the newly created role from his post as Marketing Director for the London-based spread betting firm. Turner has been with the company for over three years and was originally appointed as Head of Marketing of Sporting Index Group, which also encompasses the B2B trading services arm Sporting Solutions, …

Bookmakers believe that the outcome of the UK ‘EU Referendum’ (23 June) is set to go down to the wire as ‘Leave’ and ‘Remain’ camps enter their final weeks of public campaigning.   Just as ‘Leave’ had reached its longest odds, with the majority of UK bookmakers pricing the outcome at 7/1. This week bookmakers have moved to slash the …

After first taking the Tipster Challenge in Catterick back in early March, Jessica Bridge of Ladbrokes is back for a second attempt at Nottingham today. Jessica, part of the PR team at Ladbrokes, has made live or recorded broadcasts across every major UK television and radio platform, including BBC News, ITV, Channel 4, Sky News, Sky Sports News, CNN, CNBC, …

Former England international and star of Euro 96 Stuart Pearce is the face, or rather the voice, of Betfred’s latest advert to promote its new app ahead of the Euros.  The innovative app, which is available on both iOS and android, was developed in-house and allows customers to place their bets using voice recognition technology. The Betfred Voice Bet app will be launched …

Protecting clean athletes and the integrity of the Olympics will be a top priority for the International Olympic Committee (IOC) in 2016. This message was reinforced during a National Integrity in Sport workshop held jointly with Interpol in Rio de Janeiro from 30 to 31 May. Addressing representatives from Brazilian police forces and the government, the IOC explained how it …

Irish bookmaker Paddy Power has released its latest video; an (assumedly) unwarranted Euro 2016 anthem for Scotland. It features a host of Scottish celebrities including Michelle McManus, The Krankies, and ex-footballers Frank McAvennie and Andy Goram amongst a group marching through the rainy Highlands singing along with bagpipes and a drum keeping the rhythm. No Scottish stereotype is forgotten with a stand selling deep …

It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …