The UK Advertising Standards Authority (ASA), has ordered Paddy Power to cease the use of its latest casino advert, after complaints were received that it implied that it was acceptable to gamble in the workplace. The advert, which received two complaints in total, was revolved around a casino security guard who sings to the tune of “Papa Loves Mambo” whilst …
Read More »
Bookmaker Ladbrokes has launched a series of dedicated ‘Royal Wedding’ betting markets in honour of Prince Harry’s engagement to American actress Meghan Markle. As gossip columns detail that the couple favours a ‘spring wedding’, Ladbrokes has priced 1/4 that Harry and Meghan will marry in May of next year. For Harry, Ladbrokes has priced Prince William as firm 1/10 favourite …
Read More »
Yggdrasil Gaming has agreed a deal with Tabcorp for its slots to be featured on the Sun Vegas platform. Under the terms of the deal the supplier of online and mobile casino games will see its full portfolio of slots integrated, including the recently released Jungle Books and Valley of the Gods. Adam Ruffett, Director of Casino at Tabcorp UK, …
Read More »
This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital. As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …
Read More »
Following an explosive weekend last time around, with plenty of players almost cracking the three figure barrier, SBC’s League of Legends saw more modest results this weekend. As we approach the festive period where the games come thick and fast, Manchester City strengthened their position atop the Premier League, while Arsenal and Manchester United also earned wins, with the other …
Read More »
Sports Information Services (SIS) has agreed a multi year deal to provide its new and improved greyhound service to Orenes. As part of the new agreement, SIS is to provide live pictures, commentary and data for both greyhounds and horses, across the operator’s entire retail estate. The Spanish bookmaker is to offer the service through VivelaSuerte.es, its online gaming and …
Read More »
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results Announcing …
Read More »
Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
Read More »
UK Chancellor of the Exchequer Philip Hammond was full of banter and punch-lines as he delivered Wednesday’s Autumn Budget, but Paddy Power Politics details that it could be ‘Spreadsheet Phil that becomes a laughing stock in the aftermath of his speech’. The early Budget criticism is already enough for Paddy Power to make it odds-on for the Tory government to replace Hammond …
Read More »
Red Tiger Gaming has announced a new partnership with William Hill, who in turn have become the first Gibraltar licensed operator to have have access to its full suite of products. Under the terms of the deal, Red Tiger’s online casino games portfolio and player management software are to be integrated. WIlliam Hill Vegas is the first platform to feature …
Read More »
SBC News Voice of the Sports Betting Industry