UK

ICE London has appointed its first ever charity partner for this year’s event. The Young Gamblers Education Trust (YGAM), an independent registered charity whose stated aims are to inform, educate and safeguard young people against problematic gambling, has accepted the invitation extended by the world’s largest gaming technology event which takes place across 6 – 8 February, ExCeL London, UK. …

London headquartered Smarkets has agreed a horseracing sponsorship deal for the very first time, as revealed in The Racing Post. The betting exchange has entered the agreement with The Jockey Club, covering 35 fixtures throughout 2018, beginning at Wincanton this coming Saturday (January 6). Covering 11 of The Jockey Club’s 15 strong racecourse portfolio, including Aintree, Epsom, Haydock and Sandown, …

Racing Post B2B has grown to become one of the world’s leading syndicated content providers, with an international customer portfolio spanning 25 different countries and multiple different languages. The business wing of the iconic British horse racing publisher has had a strong 2017 – topped off by winning Best Multi-Channel Supplier at the recent SBC Awards – and plans are …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …

The Department for Digital, Culture, Media & Sport has put forward a second round of proposals to reform the Horserace Betting Levy, including the closure of the Horserace Betting Levy Board (HBLB). The governmental department has proposed the use of a Legislative Reform Order (LRO) to “reduce administrative and financial burdens on business relating to the administration of the Horserace …

FTSE online gambling group GVC Holdings has today detailed its proposed bid for bookmaker Ladbrokes Coral Plc, putting forward a takeover deal that could be worth up to £4 billion, creating a new multi-channel, multi-market gambling group. Bringing clarity to its initial bid (first announced 7 December), GVC’s proposition values Ladbrokes Coral at 160.9p per share, equating to approximately £3.2 billion. However, deal …

Despite rumblings of a substantial financial takeover of the club, Newcastle United are proving popular with punters when it comes to relegation betting. Oddschecker has revealed that The Magpies have attracted 31% of all total bets on which team will be relegated come the end of the season, with trouble in paradise looming over St James’ Park. A string of …

A new partnership has been launched with the dual aim of protecting the integrity of sports competitions and betting markets. Perform and TXODDS are set to collaborate on a number of new projects, whilst also providing innovative new systems designed to offer “unparalleled” access to additional intelligence and analysis. Ross MacEacharn, CEO of Perform Content, said: “We are delighted to …