Ladbrokes marketing has confirmed the appointment of former Arsenal and England defender Lee Dixon as ‘World Cup Russia 2018 Ambassador’. Dixon who will a Russia 2018 lead pundit for ITV Sports and NBC Soccer will be providing Ladbrokes with exclusive content and opinion on World Cup 2018 matches, proceedings and team updates. Undertaking his first duties as Ladbrokes World Cup …
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Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …
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Australia ASX gambling group Tabcorp Holdings has entered discussions with News UK to terminate its involvement in the Sun Bets joint-venture. Launched in 2016, the operating woes of Sun Bets have been well documented, with the Tabcorp-News UK joint venture reporting operating losses of AUS $46 million (£26 million) for FY2017 trading. Last October, Tabcorp governance moved to place an …
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From 2019/2020, Amazon has agreed a three year deal to stream 20 Premier League games a season after securing the league’s final broadcast package. The US tech giant has thrust itself onto the lucrative Premier League broadcasting stage, alongside Sky Sports and BT Sports, with it winning the broadcasting rights to the a first midweek set of fixtures in December, …
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England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …
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Perform Gaming is ready for the FIFA World Cup kick-off after launching a free-to-play and in-play Fantasy Football game, dabblebet Five-a-Side Live, in partnership with The Mirror. The Mirror has been specially selected by Perform Gaming as the ideal media partner to drive football-focused traffic to the game, which aims to bring an innovative and truly immersive experience to the …
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Aiming to set its sportsbook offering apart at the upcoming World Cup, William Hill has revealed that for the tournament’s duration it guarantees to accept single bets with a minimum of a £10,000 liability on all 90 minute markets. The guarantee, which applies to all William Hill customers including those who might previously have had restrictions, comes off the back …
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Mr Green CEO Jesper Kärrbrink has predicted a “year of redemption” for English football, but expects Germany and a Kylian Mbappé inspired France to contest the World Cup final. Kärrbrink, who will play a starring role during Betting on Sports Week (18-21 September), has made a series of predictions for this summer’s tournament in Russia, which concludes in Moscow on …
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Genting Casino has unveiled details of its tournament marketing campaign, ‘The World Awaits’ which looks to enrich the World Cup experience for its punters. When members swipe their card at any of Genting’s 35 premium retail casinos in cities across the UK automatically enter themselves into a prize draw to win a share of a £25,000 prize pool with one …
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Increased income from sponsorship has been cited as a key reason for Royal Ascot racecourse reporting another year of financial growth in 2017. The racecourse saw pre-tax profits rise from £5.1m to £6.2m, with it reporting strong performance from admission and fine dining at the course, as well as it reaping the benefits of various Official Supplier agreements such as …
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