UK

Realistic Games’ recently released five reel slot 6 Appeal is attracting nearly twice as many players as their next most popular game, the supplier has revealed. Mobile and desktop versions of the game made their debut on Bet365 at the end of April before going live on BetVictor and Ladbrokes in May. The game has already established itself as a …

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

The Greyhound Board of Great Britain has appointed Simon Banks as Media and Communications Officer.  Banks is an experienced freelance journalist who has written for a wide range of national and business titles on a number of subjects including greyhound racing, general sport and gambling related matters. He is a greyhound owner and has a retired greyhound at home. He …

Paddy Power have the become the first sports betting operator to add voice controlled navigation to their sports betting app. The function, which will, at least initially, be exclusive to Paddy Power, has been delivered by the winners of this years Mobile Marketing Barca Starta competition, Capita Systems. This represents their first major client arrangement. Using the app customers will now be able to …

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

Luis Suarez‘s sponsorship deal with poker brand 888 was cancelled this  morning as the fall-out from his World Cup biting scandal continues to intensify. Only a month after becoming one of the poker’s firm’s ambassadors on the back of a wondrous season in the Premier League, the operator has seen fit to give the Liverpool footballer his cards after FIFA …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

British bookmakers are cursing their luck that England delivered such a dire display and see themselves dumped out of the World Cup at such an early stage. They had been been anticipating a monumental haul this tournament, one which would provide a financial breakwater ahead of the forthcoming tax changes. William Hill predicted a turnover double that of the previous …

Amid business rumours that igaming operator bwin.party were looking to sell various business assets of their igaming network, bwin.party senior management issued the below statement to quash the rumours. “Since his appointment as Chairman last month, Philip Yea has been working with the executive management team on ways in which the Group can increase shareholder value, however we can confirm …