Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …
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Betting shop staff are to present a petition signed by 1m people to Downing Street today in a bid to get the government to push back its current relentless changes to the regulation of bookmakers. Campaigns against FOBTs, so called ‘clustering’ of shops and the accusations that the industry is targeting poor areas has left the government feeling vulnerable to …
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John Hill is the latest member of the Coral PR team after signing for the bookmaker earlier this month. Hill joins Coral having previously worked for Betfred since 2012 where he was at the forefront of Betfred TV which launched in March 2013. He also assisted their in-house media team, including representation on talkSPORT during their partnership with the national …
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bwin.party senior management have spoken out against activist investor SpringOwl’s proposed board nominations. The investment vehicle, which currently owns 5.25% of bwin.party shareholdings, had criticised the operator’s management, claiming that it needed new strategy and experienced technology managers in order to create future company value and growth. SpringOwl led by US finance and equity analyst Jason Ader, moved to add …
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With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …
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Net Entertainment will supply online casino games and services to Full Tilt Poker under an agreement with the The Rational Group, one of the world’s leading online gaming companies. Net Entertainment will provide Full Tilt Poker with a wide range of Net Entertainment’s best in breed mobile and desktop casino games as it builds upon its online casino offering. The …
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The Scottish National Party (SNP) has called for further regulation regarding Fixed Odds Betting Terminals (FOBT’s) in the UK. The political party who are rallying for the independence of Scotland from the UK, reported that £4.4 billion (€5.3 billion/$7.4 billion) had been wagered FOBT’s in 2013, raising concerns on problem gambling in Scotland. SNP politician Stuart McMillan raised supported for …
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NextGen Gaming, the Sydney, Australia based slots studio of NYX Gaming Group, is proud to announce the signing of an exclusive licensing deal which allows for the creation of slot games featuring 2000 AD’s Judge Dredd character. Judge Dredd stories have for over 37 years generated millions of fans worldwide through comic books, graphic novels, role-playing games, video games and …
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Online sports betting operator Titan Bet has begun a search for its World Cup 2014 correspondent. One lucky person will be flown to Brazil to cover the biggest football tournament in the world. The operator launched its ‘Best Job in the World Campaign’ through social media campaigns in order to find a special reporter to cover Titan Bet reporting for …
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Betradar, supplier of sports and betting-related data, has announced that Svenska Spel has deployed the company’s Live Odds Service in their betting offer. Betradar’s Live Odds Service is a fully automated and integrated in-running trading service to offer a broad variety of live betting sports and markets. In total the Betradar live betting portfolio covers 15 different sports with over 12,000 matches per …
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