Calum Macaulay, Managing Director of Talksports tells the Betting on Football audience how to built multi-content and multi-channel brand. Whilst the majority of UK Radio broadcasters have witnessed a decline in revenues and audience, Talksports Radio have grown in all areas of coverage and content, with over 3.5 million listeners tuning in everyday, making it the most popular sports radio …
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How can you make a betting shop more football friendly and football stadia more betting friendly?
Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and how they should look to integrate new technologies within their in-store designs. …
Read More »Boylesports to become new sponsor of Irish Greyhound Derby
A deal has been struck which will see the Irish bookmaker, BOYLESPORTS, become the new sponsor of the Irish Greyhound Derby until at least 2016. The agreement with the Irish Greyhound Board (IGB) will also see Boylesports become the official betting partner of the IGB. The owner of the independent bookmakers,JOHN BOYLE, said of the arrangement; “Every year we examine …
Read More »BOF Blog What’s the best way to promote your football product to the masses?
Rob Painter, Marketing Director of SkyBet and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing. The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …
Read More »BOF Blog – David Clifton – How will the new licensing laws effect sponsorship?
David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are …
Read More »Come & Celebrate the Betting on Football Awards
Your nominations have been counted, and now the Betting on Football Awards (8 May Octoberfest Pub- Fulham Road) are ready for kick-off. Team SBC invites all friends to attend this special night as we celebrate the best in Football Betting. The awards ceremony will be a casual affair, with free Deutsch beer and snacks provided by Sponsors MC&C Direct Response. …
Read More »Betfair promotes Sylvie McDermott to Product Management Director
Betfair announced the promotion of Sylvie McDermott to the newly created role of Product Management Director. McDermott will be responsible of Product management operations for across all Betfair product inventory, including product delivery and maintenance. McDermott will report to new Chief Operating Office Mark Brooker, who joined Betfair in April 2014. McDermott has been promoted from her position as Head …
Read More »Adelman steps down from Ladbrokes General Counsel
Ladbrokes PLC have confirmed that General Counsel and Company Secretary Jonathan Adelman has stepped down with immediate effect. Adelman first joined the bookmaker in August 2008 after a spell as vice-president and senior counsel of hotel and resorts chain Hilton. Adelman has operated a as key figure in the Ladbrokes organisation, helping the operator helping the operator in UK and …
Read More »Strong Q1 opening for bet-at-home
bet-at-home posted a record 138% year on year increase in earnings before tax (EBT), reporting a strong opening for 2014 financial performance of the Betclic Everest subsidiary brand. The German based operator, who had witnessed a tough 2013, saw its EBT rise to €8.3 million (£6.8 million) for the opening business quarter of 2014 (period ending 31st March 2014). The figures posted …
Read More »Premier League clubs face £90m Asian betting clampdown
Asian facing football sponsorship deals by sports betting operators have come under threat from the UK Gambling Commission (UKGC), as it ruled that from August it would grant licences only to operators that are “a British facing business and either currently transact with British consumers or have a clear business plan for doing so” Barclays Premier League football clubs may …
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