Danish igaming and sports betting focused operator Bet25.dk has become official shirt sponsor of Copenhagen based football club Brøndby IF. The deal announced last week by the Brøndby IF board, will see the football club promote Bet25.dk products for the 2014/2015 Danish Superliga and European football season. Brøndby IF and Bet25.dk did not disclose any information on the sum of …
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UK Gambling Commission reports growing concern over problem gambling affecting 18-24 age group.
Research published by the UK Gambling Commission (UKGC), has found a growing risk of problem gambling amongst young British males aged 16-24. The UKGC research reports that men aged 16-24 are twice as likely to be “in the at risk category of problem gambling”. The report title “Further analysis of the Health Survey for England 2012 and Scottish Health Survey …
Read More »Perform Group appoints Ashley Milton as new CFO
Sport media, data and insights provider Perform Group confirmed that Ashley Milton will take up the position of Chief Financial Officer on August 18. Milton joins Perform Group, from multinational advertising and media group WPP, where he served as Chief Financial Officer for EMEA. Industry news source iGaming Business confirms that Milton had been approached by Perform Group senior management …
Read More »Ladbrokes may withdraw from St Ledger Festival sponsorship
The fixture clash between the Doncaster St Ledger Festival and the Irish Champions Weekend on the 10th of September, may force bookmaker Ladbrokes to withdraw its sponsorship of the St Ledger Festival. Ladbrokes have sponsored the St Ledger Festival for the past ten seasons, however the current three year sponsorship extension is set to come to an end, Ladbrokes have …
Read More »Sam Cooke – Twitter World Cup – Capturing The Moment
Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …
Read More »ASA says 888’s ‘£88 Free’ promotion was misleading
888Casino has found itself censured for its advertising once again by the Advertising Standards Authority (ASA) after complaints that the operator’s £88 free promotion could only give users a maximum £20 cash. One complainant, who signed up for the offer after seeing a poster on a London Underground platform, subsequently discovered that “free play” winnings needed to be wagered 30 …
Read More »BHA relauches horseracing website
The British Horseracing Authority (BHA) has relaunched its website, britishhorseracing.com. The website redevelopment was carried out in conjunction with design agency Firedog and included consultation across the racing industry and with the users of britishhorseracing.com via an online survey and user testing workshops. The headline developments of the new site include: A cleaner design with a more logical navigation Improvements …
Read More »32Red’s Ed Ware: making betting more interesting
On the back of 32Red‘s impressive six month results, announced earlier this week, SBC caight up with CEO Ed Ware to ask a few more questions about performance. Can you provide any colour on the performance of 32RedSport? What are your ambitions for this channel? It is very early days with the performance of 32Red Sport and I wouldn’t want …
Read More »Galway Racing Festival prize money is in excess of €2 million
The 2014 Galway summer festival gets underway on Monday, with Ballybrit expected to draw more than 150,000 racing enthusiasts and punters during the seven day gala.A report commissioned by the Irish Thoroughbred Breeders’ Association last year, found that the festival is one of the largest in the world based on attendances and heightened media exposure, contributing millions to the local and national economy. Several Galway hotels sponsor …
Read More »Stay at home World Cup blamed for poor June sales by UK leisure industry
The UK Leisure industry has labelled the 2014 Brazil World Cup, as the ‘stay at home World Cup’, as Greene King Leisure Tracker, published a 6% decrease on drinking and eating out. Leisure Tracker published figures that the UK leisure and hospitality sector had witnessed a decrease of £12 from £192.22 in May to £180.28 in June. Making it the …
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