Ahead of the start of Cheltenham Festival 2017 (14-17 March), 32Red Sports has confirmed the appointment of star jockey Nico de Boinville as its latest ‘Official Racing Ambassador’. Champion Jockey Nico de Boinville, has won four times at Cheltenham, including Gold Cup Victory in 2015 riding Coneygree. De Boinville joins 32Red Sports stable of racing experts including Paddy Brennan, Bryan …
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Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian …
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Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then …
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Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning …
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Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than …
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Leading international digital payment supplier, Worldpay is predicting that online bookmakers will experience up to a 60% increase in turnover this week as British punters hope for a re-run of last years’ record-breaking Cheltenham Festival. A string of winning favourites at the 2016 Festival saw UK betting operators’ suffer losses of more than £60m, the worst in living memory. But figures …
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iGB Affiliate (Clarion Gaming) provider of news and events for industry affiliate marketing and player acquisition services, has announced the schedule for the upcoming Nordic Affiliate Conference (NAC), which will feature many of the biggest names in Scandinavian gaming. Among the highlights of the two-day conference, which will be held at Stockholm’s Grand Hôtel between 6-7 April, will be panels …
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Oslo-listed Gaming Innovation Group (GIG) continues its M&A focused growth strategy and industry affiliate marketing services expansion by confirming the acquisition of Casinotopsonline.com for a total consideration of €11.5 million. Updating the market, GIG governance detailed that its takeover of Casinotopsonline.com and its related assets represented industry marketing subsidiary Innovation Labs biggest acquisition to date. On completing the deal, GIG …
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Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …
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The William Hill board of directors has this morning confirmed that acting Interim-CEO Philip Bowcock has been promoted to the position of Group Chief Executive Officer, taking on full leadership duties of the FTSE-listed betting operator. The official appointment of Bowcock as CEO, sees William Governance end its + 8-month search for a replacement to former leader James Henderson who …
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