Europe

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

Last year, Stoke-based bookmaker bet365 dominated the annual SBC Awards, walking away with three gongs – Football Bookmaker of the Year, Mobile Bookmaker of the Year and for the fourth year running, Bookmaker of the Year. SBC asked bet365 marketing team how the firm continues to excel… ___________________ SBC: You scooped three awards at last year’s SBC Awards, including the much …

Blackpool Football Club has announced it has agreed a new three-year deal with BetSid to become its official principal sponsor ahead of the new campaign getting. The partnership with BetSid, which will see branding on the front and back of first-team and replica adult homes shirts, plus the back of the shorts, the deal comes as part of the local, …

Affiliate compliance tool for the iGaming industry, Rightlander has announced the expansion of its scanning capabilities to 35 new territories. Until recently, Rightlander’s main focus was on the UK market where affiliate compliance has become the responsibility of operators to police. The scanning tool visits affiliate sites from within the UK and looks for specific words, phrases, T&Cs, images and …

Digital marketing service providers Gambling.com Group has announced the strengthening of its team, through the appointment of Matti Metsola for the newly created role of Head of Legal. Metsola, who joins the teams from Gaming Innovation Group (GiG) where he held position of GiG’s first General Counsel, commented: “The affiliate sector is among the most dynamic parts of the online …

MGM Resorts International announces its second major partnership of the week, confirming that its has secured a ‘first of a kind’ sports betting arrangement with National Basketball Association (NBA). NBA Chief Commissioner Adam Silver and MGM Resorts President & CEO Jim Murren announced the partnership this afternoon in New York city. For the first time, the NBA will open its …

FTSE250 gambling technology group Playtech Plc has confirmed the departure of Paul Hewitt as a corporate non-executive director. A veteran in corporate financing Hewitt joined the FTSE enterprise in 2015, advising Playtech governance and leadership on capital structures, large-scale growth planning and M&A strategies. Hewitt is set to join the board of UK consumer finance and insurance group Provident Financial …

The merger of CrownBet and William Hill Australia, formed under the majority ownership of Toronto TSX-listed The Stars Group Inc has led to the upcoming relaunch of ‘BetEasy’. Under the leadership of Australian industry veteran Matt Tripp, BetEasy will seek to become the leading player in the much-changed Australian online betting sector. Tripp had previously operated legacy online betting brand …

Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme. Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale …

Frankfurt Xetra-listed online bookmaker bet-at-home has credited its strong marketing investment for reporting €66.6 million betting and gaming revenue for H1 2018. The operator also outlined that the elevated restrictions in Poland this year, led to its gross betting and gaming revenue declining 13.3% from the corresponding period in 2017. In spite of the World Cup group stage taking place …