What strategies should bookmakers and operators adopt to enter the .IT market? In his latest market analysis, BtoBet chairman Alessandro Fried delivers a warning about hidden dangers in Italy, while exploring the potential of establishing a brand and attracting the attention of Italian players. For a deep insight, download the full report here.
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International lottery trade body, the World Lottery Association (WLA) has moved to restructure the executive committee of its Global Lottery Monitoring System (GLMS). Updating the market, the WLA confirms the appointment of Giancarlo Sergi as the new General Secretary of GLMS operations. Sergi the current President of Swiss Basketball (Fédération Suisse de Basket), is a seasoned veteran of sports governance and …
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Industry next-generation platform provider BtoBet has confirmed the promotion of Davide Ruggeri to the newly created position of Director of Sports. A seasoned industry executive, Ruggeri has served BtoBet as Head of Sportsbook since 2014, playing an instrumental role in expanding BtoBet’s presence within the Italian online betting market. In recent months, BtoBet has moved to redeveloping its internal structures, …
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Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …
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Inspired Entertainment has provided some crumbs of comfort to disillusioned Italy football fans by taking its Premium Matchday product into the country with Eurobet. The technology company, which already supplies its Virtual Sports products in more than 35,000 venues worldwide, will feature on dedicated channels in Eurobet retail venues, with one channel solely reserved for Football Matchday and Platinum Football. Specifically …
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1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …
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OIA Services becomes the latest regulated Italian operator to sign an agreement for 1X2Network’s product suite, including titles from 1X2gaming and the new sisterbrand gaming content developer Iron Dog Studio. The new partnership will see a vast array of content that is now available for the Italian market made accessible to OIA syndicated brands. With the deal signed this week …
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Completing its first full-year on the New York stock exchange under the enlarged IGT Group Plc enterprise (combination of IGT, GTECH and Lottomatica). IGT governance states that the company has accomplished several ‘important milestones’, beating analyst 2016 expectations. Presenting its full-year 2016 results, IGT governance points to the firms strengthened performance in its core markets of US and Italy as …
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