Africa

European operator 1xBet has signed separate three-year contracts, complete with first refusal on expiration, for rights of association with the Nigeria Football Federation (NFF) and the country’s League Management Company (LMC). Signed by NFF President Amaju Melvin Pinnick and LMC Chairman Shehu Dikko, the deals will provide 1xBet with extensive branding and advertising opportunities across matches involving Nigeria’s national team, …

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …

Will Westcott Business Development Manager for Betgenius, details why Russia 2018 comes at a perfect time for African sports betting stakeholders, as consumers move to embrace in-play dynamics. _________________ The 2018 FIFA World Cup is projected to be the biggest global betting event on record, exceeding the estimated £1bn wagered on the same event four years ago. This summer’s main …

Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …

Digital football community, Dugout (Dugout.com) has secured £8.2 million in its latest venture funding round, which the company will use to expand its technology offering and further support growth in the MENA (Middle East/ North Africa) region. Dugout’s funding round has been led by renowned US sports investors the McCourt brothers (David and Frank), who between them own the LA …

Adriaan Brink is the Founder and CEO at BetterBetting, a blockchain-based decentralised sports betting system. Brink has become the latest industry leader to provide 6 of the Best answers for the readers on SBC News. Keep reading to find out more about his love of sailing, the place which merited a four-part entry to his personal blog, and the “raw” but different …

Kenyan news sources report that SportPesa expects to end its blackout of sports sponsorships, despite its ongoing betting tax dispute with the Uhuru Kenyatta government. Entering 2018, SportPesa Chief Executive Ronald Karauri withdrew all active sports sponsorships, following through on his previous warnings to Kenyan Parliament which had implemented a blanket gambling tax revenue charge of 35% (previous 7.5%). SportPesa’s …

White label lottery providers Twelve40 have already seen two key expansions to their platform in 2018, as well as having a keen and active interest in new markets, and Africa in particular. The firm, who also produce instant win titles to complement their lottery offering, have recently announced a duo of new deals to integrate virtuals, via VSoftCo, and sports …

It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …