Affiliate News

AffiliateINSIDER (AI) has struck a deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management. AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen brand reach. …

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

Better Collective, a leading developer of educational platforms in igaming, has stressed the importance of responsible gambling in a recent interview with CasinoBeats. Representing the firm, Philip Lach, Director of Group Brand Sites at Better Collective, proposed plans to class gambling more as entertainment, as opposed to simply a moneymaker.   He said: “There’s a large number of things the …

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

Stockholm-listed industry affiliate marketing network Catena Media, continues its strong 2018 trading momentum, detailing double-digit growth across its core metrics and KPIs, as leadership eyes significant future opportunities. Sustaining peak activity across its network following World Cup Russia 2018, Catena details Q3 2018 period revenues of €28 million (Q3 2017), supporting year-to-date corporate revenues €77 million (2017: €46 million). Undertaking …

AffiliateINSIDER has been confirmed as the exclusive media partner for the AskGamblers Awards 2018, a ceremony designed to recognise the best online casinos over the last year, which will be held in Belgrade on Thursday 17 January, 2019. The company’s founder and CEO Lee-Ann Johnstone, supported by newly appointed marketing manager Natalie Lees, will be making the trip to Serbia …

New York-based sports data and insights provider, RotoQL has launched its first B2C sports mobile analytics app – BetQL, seeking to provide sports fans with the best tool to beat the bookmakers. BetQL has been developed to enable sports fans to ‘discover the best value propositions’ across betting markets. The platform seeks to deliver effective data with optimal market/event insights …

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise. Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER, this new academy aids skills development for affiliate managers and graduates entering …