Best Football Marketing Award – Betfair

Betfair picked up the Best Football Marketing Award at the Betting on Football Awards after pipping Matchbook, Paddy Power, Sky Bet and Unibet to the prize.

Picking up Betfair's Best Football Marketing Award is Grand Parade's Dominic Hawken and Betfair's Senior Digital Brand Marketing Manager Andrew Malloy. They were presented with the award by Better Collective's Marc Pedersen (right)
Picking up Betfair’s Best Football Marketing Award is Grand Parade’s Dominic Hawken and Betfair’s Senior Digital Brand Marketing Manager Andrew Malloy. They were presented with the award by Better Collective’s Marc Pedersen (right)

Betfair already runs live odds into its TV adverts, however Grand Parade achieved a World first by showing live odds on top of their YouTube videos, both for their Premier League advertising campaign and their archived YouTube video content. The ability to overlaying live, dynamic content onto existing YouTube video footage also took YouTube’s team by surprise, and they are now working directly with Grand Parade on further enhancements.

  • Betfair – YouTube Live Odds Campaign – WINNER
  • Matchbook – 0% Commission
  • Paddy Power – Ball of Shame
  • Skybet – Whatif
  • Unibet – Experts Sofa
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