Ted Menmuir

XLMedia acquires Marmar media for $7.3 million

SBC News XLMedia acquires Marmar media for $7.3 million

London AIM listed igaming marketing firm XLMedia has continued its corporate expansion through acquisition, with the conformation of its majority stake purchase in digital and mobile marketing services operator Marmar Media. XLMedia governance confirmed that it had agreed to acquire a 54% stake in Marmar Media for a cash consideration of $7.36 million (£4.7million). XLMedia expects the acquisition to immediately …

Read More »

Camelot enhances jackpot chances from October

SBC News Camelot enhances jackpot chances from October

National Lottery operator Camelot today announced that exciting changes are being made to its Lotto game in October. The enhancements will create more millionaires than ever before; will introduce a new Millionaire Raffle; will offer bigger rolling jackpots; will give players a free go for matching two numbers; and mean that the chances of winning at least £1 million will …

Read More »

12BET scores Swansea City betting partnership

SBC News 12BET scores Swansea City betting partnership

Having gained its  UK Gambling Commission (UKGC) operator license, Isle of Man and Philippines-based online sportsbook 12BET  has confirmed it has become the Official Betting Partner to Swansea City AFC for the 2016/2017  English Premier League season. The deal will see 12BET promoted throughout the Swansea City Liberty Stadium and the football clubs digital inventory. 12BET, have previously utilised football shirt sponsorship to …

Read More »

Betfair CFO Alex Gersh details corporate turnaround to Financial Director

SBC News Betfair CFO Alex Gersh details corporate turnaround to Financial Director

Ahead of the release of Betfair’s Full Year 2015 financial performance results this Wednesday, Betfair CFO Alex Gersh gave in-depth insight to financial auditing business publication Financial Director on the operator’s turnaround since its 2012 corporate restructure. Gersh detailed to Financial Director how Betfair’s newly established executive team under CEO Breon Corcoran had transformed Betfair from its post 2011 IPO …

Read More »

‘Outstanding’ ICE 2015 sets new records in customer satisfaction survey

SBC News 'Outstanding' ICE 2015 sets new records in customer satisfaction survey

The 2015 edition of ICE Totally Gaming has achieved an overall performance rating described as ‘outstanding’ by Fusion, the specialist exhibition research company. Using the Net Promoter Score (NPS) a universally adopted metric which measures the willingness of customers to recommend the brand, based on the experience of their last visit, ICE achieved an NPS of + 38 for visitors and …

Read More »

Paddy Power extends online casino inventory with Scientific Games

SBC News Paddy Power extends online casino inventory with Scientific Games

Gambling technology provider Scientific Games Corporation has agreed a games content partnership with Paddy Power The igaming content deal will see Paddy Power extend its online casino content with Scientific Games titles from Bally, Barcrest, Shuffle Master and Williams Interactive development studios. Mike Phelan, Head of Paddy Power Games, commented on the : “SG Interactive leverages its four branded game …

Read More »

Minter Dial to moderate Player Acquisition Strategies conference at iGaming Super Show

SBC News Minter Dial to moderate Player Acquisition Strategies conference at iGaming Super Show

The keynote session for the Player Acquisition Strategies conference, which is a part of the iGaming Super Show, will be presented by Minter Dial, President and founder of the boutique agency, The Myndset Company. Dial will also be moderating the conference. Minter Dial is an international professional consultant on branding and digital strategy. He has worked with major brands such …

Read More »

Tabcorp aims to refresh Keno business with new product & TV campaign

SBC News Tabcorp aims to refresh Keno business with new product & TV campaign

Australian gambling operator Tabcorp aims to refresh the image of its Keno business by announcing the launch of a national TV campaign named “Let’s Play”. Tabcorp will back the TV campaign with further targeted brand activity which will include radio and print advertising. Speaking to Australian business news sources Tabcorp management stated that the campaign aimed to shift the perceptions …

Read More »

Star Sports acquires BetVictor’s UK racecourse betting points

SBC News Star Sports acquires BetVictor's UK racecourse betting points

UK independent race track betting specialist Star Sports has purchased BetVictor’s portfolio of 18 racecourse betting points for an undisclosed fee that will see the Brighton-based firm stand on the rails at 11 UK racecourses. Star Sports is set to add on-site betting points at  Ascot, Cheltenham, Goodwood Newmarket and Sandown Park, to its existing retail portfolio which includes  betting …

Read More »