Sunderland based online bingo operator Tombola, has announced the launch of its 2015 TV advertising campaign “We Are Tombola”. The 30 second add, places Tombola players as the stars of the online bingo website, shunning popular celebrity endorsement favoured by numerous UK bingo operators. In planning the campaign, Tombola hosted social competitions for its customers to star in the advertisement …

Employees of Sky Betting & Gaming got their hands dirty this week when they volunteered at New Beginnings – a charitable organisation in York where former race horses are rehabilitated and re-homed. For the fourth year running, 22 members of the team spent time mucking out stables, repairing and painting fences, grooming horses and undertaking general yard duties. New Beginnings, …

Amaya Inc online poker subsidiary PokerStars has officially moved into the burgeoning US daily fantasy sports (DFS) market, with the launch of Starsdraft.com. Following its August announcement that it had acquired DFS operator Victiv for an undisclosed sum. Victiv’s online inventory has been re-branded to Starsdraft.com, ahead of the start of the 2015/16 NFL season, a key operational period for …

Paddy Power’s B2B sports betting services division (Paddy Power B2B) has announced that it will supply Spanish gambling operator Reta Espana (Retabet.es) with sports betting software and provisions. The agreement sees Paddy Power sign it first Spanish provisions agreement The partnership sees the Irish gambling operator extend its European B2B services, having recently agreed partnerships extensions with Nike Slovakia and …

Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

bwin.party Entertainment governance has accepted GVC’s £1.1 billion takeover offer, in preference of bid competitor 888 Holdings £908 offer. Following a review by bwin.party on the conditions of GVC’s cash and shares offer valued at 125.5p per share, bwin.party governance will now push to clear GVC bid as the best offer for its shareholders. Bwin.party Chairman Philip Yea said in …

Australian gambling operator Tabcorp has confirmed that it has renewed its media buying account with international marketing and media planning agency OMD. OMD will continue to service as primary media buyer for Tabcorp brands in retail betting, digital services, lotteries and keno sectors. Tabcorp management had called for a review of its media agency services in July, however the operator …

Irish racehorse and stud rights magnet John (JP) McManus is seeking to $5.2 million from the US government, claiming that gambling winnings of $17.5 million were wrongly taxed. McManus one of Ireland’s richest businessmen (ranked 12th richest Irishman according to the Sunday Times), has filed a federal claim with US courts, seeking to recover the money on gambling winnings made …

Playtech has confirmed that it has entered a retail provisions and software agreement with UK high street gaming hall operator Talarius. Talarius operator of high street gaming halls Quicksilver and Adult Gaming Centres’ will migrate its existing retail platform to Playtechs retail enterprise management system. Playtech will be charged with integrating its system across 92 retail outlets operated by Talarius. …

Shareholder and corporate governance adviser PIRC has recommended that Betfair investor’s reject CEO Breon Corcoran’s £11.5 million reward package at next week’s annual general meeting (AGM). PIRC has recommended its actions by stating that Betfair’s improved financial performance under Corcoran leadership, has not been met with appropriate compensation/dividends for its investors. The advisory group continues to detail that Betfair financial …