State run Swedish gambling operator Svenska Spel has confirmed that it has agreed a six year extension of its sponsorship of the Swedish Hockey League (SHL) with Hockey Allsvenskan.  The new sponsorship extension is valued at SEK 48 Million (£3.3 million), with additional bonuses attached dependent on league media coverage and fan attendance The sponsorship will see Svenska Spel promote its …

Unibet has announced that it has added former England national team manager Glenn Hoddle as its new football Expert Ambassador. Hoddle one of England’s most gifted footballers, is a popular TV pundit for numerous UK and international sports broadcasters. The 53 capped former England midfielder will provide expert insight and opinion on Unibet’s digital inventory. Unibet marketing announced that it …

Metric Gaming specialist in live betting technologies has announced its latest product partnership with Irish independent bookmaker Boylesports. The partnership will see Metric Gaming integrate its in-game golf pricing feeds on Boylesports sports betting product. The live pricing feed will include selections on 2 to 3 ball groupings, allowing Boylesports punters to bet in-play on which golfer will have the …

Team SBC & AGBrief are proud to announce that over 100 Asian gaming executives will be attending the Asian Gaming Autumn Social this Friday 18 September at the Skye bar, Metro Manila. RSVP for this special event closes today, so make sure you register now to secure your place at the only networking event for igaming professional in Asia. With …

Gambling technology and systems provider IGT has announced the appointment of Dallas Orchard ass Senior Vice President of Global Premium Products. The former Vice President of Gaming Operations for Aristocrat Technologies, will lead IGT initiatives regarding premium products. Responsibilities will include marketing development, competitive analysis, product specifications, marketing alignment and commercial strategy. During his tenure as VP of Gaming Operations …

Unibet has informed shareholders and the media that it has completed its acquisition of iGame Holding Plc. Unibet governance stated that all conditions and deal precedents had been met, allowing for the completion of Malta based iGame Holding and its assets. Unibet completes the €59 million (£42 million) cash deal for iGame which was first announced on 7 August. Stockholm …

World Rugby the governing body of international rugby union has confirmed that sports data and insights software provider Sportradar will monitor all 2015 Rugby World Cup (RWC 2015) matches. Sportradar has been selected by World Rugby governance to monitor and consult on any suspicious betting patterns during RWC 2015 matches, as the governing body expects betting on the tournament to …

Inspired Gaming provider of virtual sports gambling content developer has unveiled its new game ‘Rush Boxing’ in partnership with heavyweight boxing legend Iron Mike Tyson. The games developer announced that it will debut its feature title at the upcoming G2E Vegas expo (29th Sep – 1st Oct) on stand 3230. Rush Boxing sees Inspired extent its sports portfolio which includes virtual basketball, …

Speaking to Australia’s Herald Sun, Tom Waterhouse William Hill Australia’s Chief Executive has publicly defended the operators ‘Click to Call’ feature that is currently being investigated by Federal Police. Whilst Australian market competitor Ladbrokes announced that it withdrew the feature in July. William Hill has stood by its product, claiming that it functions fall under the parameters of the nation’s …

Sports betting and igaming software provisions provider Betgenius has confirmed the appointment of Mike Strong as Global Sales Director. A sports business veteran, Strong joins Betgenius from corporate  communications specialist Annodata Ltd (2014-2015). Strong has experience leading international sales teams having worked as Director of Client Sales for global sports data and insights provider Opta Sports (2010-2014). Strong will lead …