Commerce research strategist’s SuperData have reported a decline in social and mobile casino gamers, reporting a shrinking in the number of monthly players from 109 million to 85 million in 2014. SuperData stated that the market had entered a new stage of maturity, as social gambling operators shift focus from player acquisition to generating revenues from registered and acquired customers. …
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Tabor takes over at BetVictor
Bookmaking and racehorse billionaire Michael Tabor has acquired ownership of BetVictor for an undisclosed sum. The acquisition of the bookmaker will see Victor Chandler step down as Chairman of the sports betting operator. It has also been confirmed that chief executive Michael Carlton will relinquish his role. As part of the acquisition process, Victor Chandler will remain as a consultant …
Read More »Ladbrokes Life campaign comes under fire from ASA
Ladbrokes new advertising campaign – Ladbrokes Life, has come under fire from the UK Advertising Standards Authority (ASA). The authority has criticised the operators campaign as irresponsible and harmful, since it links gambling with social and sexual success. Furthermore ASA claimed the UK wide campaign exploited younger viewers by glamourising betting culture, by trying to portray gambling as a social …
Read More »Scoop6 for a Willie Injured Jockeys Fund Win
Help Willie Carson to win a cool £15 million for charity in this Saturday’s Scoop6. The irrepressible ex-jockey, winner of 3,828 races and a five time champion, has set himself the challenge of winning this Saturday’s mind-blowing £15 million Scoop6 jackpot for the Injured Jockeys Fund but he needs the public’s help. Help Willie Carson to win a cool …
Read More »Yggdrasil boldly goes where no slot has been before
Lottery and slot games provider Yggdrasil Gaming is promising to take players on a tour of unchartered galaxies with its new space age video slot game, Fruitoids. The slot game is being simultaneously released on desktop and mobile. Filled with fascinating graphics and interplanetary icons, the five-reel, 25-payline slot features high-paced game mechanics aimed at the frequent slots player. Fruitoids …
Read More »PMU signs sponsorship extension with Paris Saint Germain
French licensed sports betting operator PMU has confirmed a four year extension of its existing sponsorship of French football Ligue 1 Champions Paris Saint Germain ( PSG). PMU renewed partnership terms with the Parisian football club, extending its sponsorship which began in 2011. PMU management confirmed that it was happy with new sponsorship terms which would see the PMU brand …
Read More »Amaya signs content partnership with Playcherry.
Amaya Gaming Group Inc. (“Amaya” or the “Corporation”) (TSX: AYA), an entertainment solutions provider for the regulated gaming industry, is pleased to announce that it has entered into a licensing agreement (the “Agreement”) with Cherry AB subsidiary PlayCherry Ltd. to provide online casino gaming content to its popular European gaming portals Euroslots.com, Cherrycasino.com and Spilleautomater.com. Under the Agreement, players on …
Read More »Paul Reilly Founder of Media Skunk Works – New Dawn of SEO Responsibility
Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …
Read More »FA sets new worldwide ban on football betting by registered professionals
The English Football Association (FA) has announced a the implementation of a worldwide ban on betting on football, by professional individuals registered with the top seven divisions of the English football leagues. The set of measures have been approved by FA shareholders, in last Wednesdays general meeting at Wembley Stadium. The prohibition of betting on football matches, will include all …
Read More »Playtech eyes further corporate acquisitions
Playtech Chief Executive Mor Weizer and company chairman Alan Jackson, made public that the igaming software and services provider was on the look-out for potential acquisitions in the coming months. Playtech are reported to be sitting on a €527 million (£427 million) cash balance, after the software provider paid out €188 million (£152 million) in exceptional and ordinary dividends for …
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