SBC Director

Softmedia appoints PR & Marketing firm

Softmedia, the Tallinn based leading turnkey provider of penny auction software platforms has appointed Isle of Man based PR & marketing firm, eMainstream Marketing Ltd to oversee its sales and marketing communications role out in the United Kingdom and Ireland. Konstantin Klugman CEO of Softmedia said: “Our business has been expanding internationally for a number of years’ with more and …

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Coral Tops Qubit ‘UK Bookmaker Website Usability Report 2012’

Online Optimization and website conversion specialists Qubit Group have published its first ‘Gaming Website Usability Report 2012’ highlighting website performance in terms of customer usability for Top UK bookmakers. QuBit’s industry benchmark evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. These include 888, William Hill, Betfair, Paddy Power, Ladbrokes, Bet 365, Skybet, …

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Boylesports sign with Buzz Sports to integrate ZonePlayTM online

Leeds based gaming start up Buzz Sports today announced the signing of a deal to provide its flagship product ZonePlayTM as an online offering via a partnership with the largest independent Irish bookmaker, Boylesports, through their sports betting website, BoyleSports.com. This development with Boylesports will give bettors across the UK and Ireland the opportunity to play along with televised sport …

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Citibet offers 20% Discount on Advertising Quiz

Citibet the new and exciting betting publication launched in London and one of the Sports Betting Community’s sponsors at this Thursday’s social networking evening in Babble Bar is offering the chance for a 20% Discount in Advertising in the magazine. Jim Sinstadt, Sales and Marketing Manager, said “We are offering a 20% discount on advertising to anyone from the SBC community who can …

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Is Social Media disconnecting us from the real world?

Social Media continues to consume human beings perhaps akin to the 21st Century Urban Lemmings Syndrome which according to the Urban Dictionary definition is “A psychological quasi-condition in which the afflicted person becomes subject to the whims of a portion of popular culture, and bends his/her entire persona to conform to the norms dictated by the media moguls in charge …

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mGaming Summit in London on the 25th of April

No longer the ‘next big thing’, mobile is now part of most brands’ marketing strategy. The trick is to do it right. With that in mind, iGaming Business have joined forces with World TeleMedia, to bring you the second annual mGaming Summit due to be held in London on the 25th of April. Bringing together the experts from the mobile …

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Pinterest, Porninterest – so what about sportsbets interest or Pokerinterest?

Is the igaming industry always slow to adopt the latest fads on the internet and for those of you that haven’t heard of the Pinterest – the virtual social pinboard website which lets you share images and bookmarking across the web is the most talked about site to hit 10 million unique visitors a month and is growing fast – real fast! Infact …

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