Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused …

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …

JAbet has increased its tennis-focused trading team head count by 30%, with tennis betting expected to outstrip horse racing within five years. The niche online tennis bookmaker, which recently reported growth of over 500% for 2015/16, offers the tightest margins in the market on tennis betting, and guarantees never to restrict the accounts of winning punters using its service. Vincent Leonard, …

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …

Social betting app EveryFan has added a web app platform to its suite of device and browser capabilities. To mark this development, they’ve also launched a £15,000 free-roll prize to be won in the coming weeks. The app is available on web app and via the App store, and includes a responsive landing page which is optimised for both mobile …

SBTech is a Silver Sponsor for Betting on Sports 2016, which has just got underway in London! Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services, and has become a global market leader within the online gaming industry. The complete offering includes user-friendly turnkey and fully managed sports betting solutions, specifically designed for top …

Stephen Harris received a timely boost towards the end of the day at Sandown, with a surprise 8/1 victory on Toulson. The Horse Racing Editor for bettingexpert responded to SBC’s victory on Crowning Glory (7/2), by stretching ahead of the tournament hosts in second place. They are now just 10.42 points behind the long term Tipster Challenge leaders, as Racing …

This week’s Tipster Challenge Guest is Racing Post, the market-leading publisher of racing and betting information both on and offline in the UK and Ireland. The Racing Post mobile app includes cards, form, expert tips, live updates and results, whilst users can place bets directly through the app on Racing Post betting partners. We spoke to Eugene Delaney, Head of …

VSoftCo has been confirmed as a Bag Sponsor for Betting on Sports 2016! VSoftCo Ltd develops virtual sports betting products for both retail and interactive operators globally. The company has developed a highly sophisticated suite of tools and products to help operators maximise revenue opportunities. We caught up with Sales Director Simon Westbury, who spoke about his excellent experiences at …

AccuScore has been confirmed as the Ice Hockey Tournament Sponsor at Betting on Sports 2016! AccuScore is a sports simulation company that accurately simulates sporting events prior to their scheduled time. The simulation model uses data for the upcoming match, which includes team composition, weather, location and coaching. The current licensing and subscription services cover all major US sports and …