Luke Massey

Inspired launches its virtual sports in Italy with Isibet

Biondi (Isibet) Inspired

Inspired, a provider of virtual sports, mobile games and SBG Video Lottery, has announced that its virtual sports will go live in Italy with Isibet later this month. Isibet will launch Inspired’s full suite of Virtual Sports, including Rush Football 2, Rush Horses and Rush Cycling, across mobile and retail channels during September 2016. Rush Football 2 offers between 7-15 …

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Conall McSorley – Metric Gaming – Developing and trading real time golf markets

SBC News Conall McSorley – Metric Gaming – Developing and trading real time golf markets

Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …

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Yggdrasil signs deal with mobile casino specialists Casumo

Simonsson Casumo

Yggdrasil Gaming has agreed a deal with mobile casino specialists Casumo to provide its entire suite of slots and promotional tools. Under the terms of the agreement, Casumo players will now be able to enjoy Yggdrasil slots including Monkey King, Big Blox and Bicicleta. Casumo will also have access to Yggdrasil’s Infinite API for gamification, its collection of promotional tools, …

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Ladbrokes sponsors 2016 Rugby League Four Nations

SBC News Ladbrokes sponsors 2016 Rugby League Four Nations

Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …

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BOS – Find a bookmaker ambassador with the right personality

SBC News BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

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Sky Betting & Gaming presents to 80 advanced agile practitioners

SBC News Sky Betting & Gaming presents to 80 advanced agile practitioners

Sky Betting and Gaming welcomed 80 advanced agile practitioners from across Yorkshire, for a session focusing on how its team of delivery specialists are working in new and different ways. The talks, which reflected on twelve months of forward thinking, collaboration and partnership for the company, were led by Sky Betting and Gaming’s Lead Business Analyst Tom Holmes, who was …

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BOS – Predicted growth for cricket and golf betting markets

SBC News BOS - Predicted growth for cricket and golf betting markets

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …

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