Andrew McCarron

Analyst cautious ahead of William Hill interims

SBC News Analyst cautious ahead of William Hill interims

An industry analysts is being cautious on the performance of  William Hill ahead of the bookmaker’s interim results on Friday. Nicholas Batram of Peel Hunt said that he expects first-half EBITA to fall to around £172.1 million, largely due to retail’s poor performance. Given the industry has struggled in the first half of the year, with sporting results favouring the …

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ASA says 888’s ‘£88 Free’ promotion was misleading

SBC News ASA says 888's '£88 Free' promotion was misleading

888Casino has found itself censured for its advertising once again by the Advertising Standards Authority (ASA) after complaints that the operator’s £88 free promotion could only give users a maximum £20 cash. One complainant, who signed up for the offer after seeing a poster on a London Underground platform, subsequently discovered that “free play” winnings needed to be wagered 30 …

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BHA relauches horseracing website

SBC News BHA relauches horseracing website

The British Horseracing Authority (BHA) has relaunched its website, britishhorseracing.com. The website redevelopment was carried out in conjunction with design agency Firedog and included consultation across the racing industry and with the users of britishhorseracing.com via an online survey and user testing workshops. The headline developments of the new site include: A cleaner design with a more logical navigation Improvements …

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Marc Pedersen – iGaming Super Show – New faces, but not many new ideas!

SBC News Marc Pedersen - iGaming Super Show - New faces, but not many new ideas!

With the iGaming Super Show revealing today that it has grown the B2B side of the event, SBC’s affiliate correspondent Marc Pedersen recounts his experience from an affiliate and media partner perspective. One of the interesting developments from the Igaming Super Show in Amsterdam last month was the emergence of lots of new brands showing off their services at the …

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Sky Sports signs up for racing data

SBC News Sky Sports signs up for racing data

Sky Sports Digital Media (SSDM) is now a distributor of official British horseracing Pre-Race Data (PRD), joining Press Association, SIS and Timeform as partners with the Racecourse Data Company (RDC). RDC – a joint venture with 57 racecourses set up to licence and control PRD – has licensed SSDM to use the data, which is generated by Weatherbys and is …

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SIS launches betting ‘easy guides’

SBC News SIS launches betting 'easy guides'

LBO broadcaster SIS is trialling a new series of short promotional videos on its FACTS service in an effort to help bookmakers boost the popularity of key bet-types. The collection – called ‘My Favourite Bets’ – feature two bet-types which are seen as fun for punters, have potentially high returns and offer a better margin for operators. The bet-types – …

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Odobo’s in-house team launches first slot

SBC News Odobo's in-house team launches first slot

Wild Game Reserve (WGR), Odobo’s in-house game development studio, has launched its first complete internal production slot game, The Oddventurers, to operators via the Odobo Marketplace. The Odobo Marketplace is an integrated ‘App Store’ where the latest HTML5 games can be licensed from developers on the platform. A single integration provides access to the full Odobo content portfolio. Like other …

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Encouraging start for 32Red sportsbook

SBC News Encouraging start for 32Red sportsbook

Online casino operator 32Red has seen a 20% increase of Net Gaming Revenue increased to £15.2m for the six months ended 30 June 2014. The figures are again a record for the firm, thanks to a stellar performance at the firm’s flagship 32Red Casino. Ed Ware, CEO of 32Red, said: “We are pleased to report yet another record performance for …

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Betfair Octopus invades Open golf championship

SBC News Betfair Octopus invades Open golf championship

Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …

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