Andrew McCarron

Making Virtual progress in Italy

Vitaliano Casalone is the President of Inspired Italy, which has recently kicked into gear with the roll out of its virtual sports product in the country. SBC: How big is the Italian market potentially for virtual sports? Vitaliano Casalone: “Sports, sports betting, and football in particular, are a big part of Italian life. Since the change in Italian legislation, to …

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iGaming Strategy & Search Think Tank – Paul Hill – The Winners & Losers

Paul Hill Sales Director of Leeds based SEO Agency Sticky Eyes, specialists in igaming SEO gives the iGaming Strategy & Search Think Tank an insight into new igaming SEO strategies and how the igaming SEO landscape has changed in the past twelve months. Hill charts which igaming operators have gained ground in the SEO battle, and who have been hit  …

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SBC Case Study – Building a Sports Betting Affiliate App – David Archer

David Archer, owner of FREEBETS.com, the leading affiliate and sports betting service, talks to Sports Betting Community about his firm’s new app, which was released earlier this month. FREEBETS.com has grown rapidly in the last year and we are well aware of how important mobile is in the online gaming and betting space. Simply put, if affiliates and operators are …

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iGaming Ideas Strikes 4 Startups!

iGaming Ideas, the startup accelerator and innovation consultancy, has partnered with four new ideas in time for the ICE conference in London. iGaming Ideas was started by David Sargeant, one of the founders of Zukido, and specialises in helping new igaming products, concepts, and startups to market and the new batch of ideas reflects some of the latest igaming industry …

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Isle of Man Post Office Set For ICE 2014

Isle of Man Post Office’s specialist communication division Secure Direct Mail is gearing up to attend the ICE Totally Gaming Show 2014 (ICE) held from 4th to 6th February at Excel in London. This is the business’ third year at ICE, the biggest event in the egaming calendar which embraces every egaming sector and hosts all of the world’s major …

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GameOn & EasiGames LAC Personalised Slot Promotion

GameOn Marketing and strategic gaming partner EasiGames offer one lucky affiliate the chance to win their own personalised slot game! GameOn partner EasiGames, via their software company 1X2gaming, whose games you’ll recognise at bet365, William Hill and bwin, are running a unique promotion at LAC 2014. One lucky winning affiliate will be drawn to win a personalized slot game, styled to …

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iGaming Strategy & Search Think Tank – Can Clean SEO Can Work For iGaming

Can you get to the top of Google igaming and sports betting terms without cheating? DigitasLBi’s Kirsty Hulse sheds light on why clean SEO tactics may be the way forward for igaming operators. As Senior Search Strategist for DigitalLBi’s, the search agency that never spams or buy links, Kirsty discusses quick and organic SEO gains for operators at the iGaming …

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iGaming Strategy & Search Think Tank – Brian Dean Why Content Will Harm You

Brian Dean Founder of SEO Agency Backlinko.com gives excellent insight into why your content is actually damaging your business. Having worked with some of the largest brands in the world, Brian Dean tells the audience why aggressive content publishing is no longer effective marketing to  undertake     SBC Session Notes Publishing more content will not actually aid your operations.  …

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iGaming Strategy & Search Think Tank’ – Nick Garner on Your Reputation!

Reporting from the ‘iGaming Strategy & Search Think Tank’ – event organizer Nick Garner gives insight into the current state of igaming SEO and Google. Much context has been given into the analytical/cognitive side of SEO and what igaming customers search for. Garner sees the future winners in marketing as those operators who begin to focus on the more qualitative …

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