Having attended last week’s I-gaming Forum in Stockholm, SBC’s Affiliate Correspondent Marc Pedersen explains why the industry is waiting for two Scandinavian governments to get their acts together. The I-gaming Forum in Stockholm’s Grand Hotel provided a frustrating update on the development of two of the main Scandinavian markets insomuch as there has been no movement at all. It had …

Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …

Paddy Power has extended its contract with Callcredit Information Group to use its ID verification package for a further two years. The Irish bookmaker will continue to use Callcredit’s CallValidate in order to check the identity of players signing up to its online betting service. The solution provides validation of a customers’ name, address and date of birth details, whilst …

GameAccount Network, a developer and supplier of enterprise-level B2B gaming software and online gaming content, has announced the appointment of Seamus McGill as an independent, non-executive director with immediate effect. McGill has 18 years’ experience in the gaming and technology industries and is currently President of Joingo, a mobile software company in San Jose, California, with overall responsibility for company …

A new independent report has undermined allegations that high street bookmakers target deprived areas and vulnerable people. It comes as Prime Minister David Cameron prepares to announce measures to curb gaming machines, reacting to concerns about the social cost of the machines. The report, carried out by the Local Data Company, reveals that just 17% of Britain’s betting shops are …

32Red Plc has signed another new shirt sponsorship deal, this time penning a three year agreement to sponsor Rangers Football Club, commencing in the 2014/15 season. The agreement provides 32Red with shirt sponsorship, extensive visibility in the stadium and across the Club’s digital and media platforms and access to Scotland’s largest football fanbase. Ed Ware, CEO of 32Red commented: “We …

Sportsbook Unibet is putting further investment behind racing by becoming ARC’s official starting stall sponsor for 2014. The new sponsorship will see Unibet branded starting stalls at ARC’s portfolio of racecourses across the length and breadth of the country. In addition, over 90 stall handlers will also wear Unibet branded clothing throughout the year. This sponsorship will run alongside Unibet’s freshly announced official betting and …

talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May. With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – …