SBC News Voice of the Sports Betting Industry
As the dust settles on the Supreme Court’s decision to repeal PASPA, betting tips provider Better Collective is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com.
Us-bookies.com is an educational platform serving punters linked to the US horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on sports betting, the site includes bookmaker reviews of currently available bookmakers in the US, as well as how-to content for those new to horse racing.
With this latest Supreme Court ruling, us-bookies.com will expand its focus on the broader landscape of sports betting beyond horse racing. Most importantly, the us-bookies.com features a continuously updated interactive map of the USA that breaks down the legal gambling specifications of every state in the union.
Jesper Søgaard, Founder and CEO of Better Collective, said: “Just like most of our peers in the industry, we are very excited about yesterday’s Supreme Court ruling. Better Collective is looking to increase our portfolio in the market, and us-bookies.com is just the start of a much wider plan to target the U.S. market.
“The USA has always been an interesting market to follow, and US traffic to our bettingexpert.com site already ranks within our top-five traffic sources. This decision is sure to become a catalyst for many operators and affiliates to become more aggressive with their strategies to enter it.
“My hope is that Better Collective will establish a stronger presence in the US to help give the proper tools to new punters navigating the iGaming space for the first time.“
