SBC News Voice of the Sports Betting Industry
Stockholm-listed Kindred Group Plc ’s flagship sportsbook brand Unibet has confirmed that it has become the official sponsor of the handball’s ‘IHF World Championship’ hosted in Germany and Denmark (10-28 January 2019).
Unibet announces its first sponsorship of the year, securing event sponsorship coverage and logo rights with the International Handball Federation (IHF).
“The tournament will see 24 teams compete in what is becoming one of the most popular sports internationally, attracting great interest from the betting community. Handball is the third biggest sport on Unibet’s offering, trailing only football and tennis” details Unibet in its media update.
Confirming the IHF sponsorship Rhodri Darch, Chief Commercial Officer at Kindred Group detailed that the partnership was a strong strategic fit for Unibet expanding European profile.
The pan-European sportsbook has previously sponsored handball’s 2017 Women World Championship in Germany as well as the sport’s European Championships in 2015 and 2018.
“We have a leading offering on handball among bookmakers and saw an impressive interest during the Olympics 2016 in terms of turnover and actives. Since then, we have invested in our exposure in the sport with the European and World Championship for both men and women being the highlights”, says Rhodri Darch, Chief Commercial Officer at Kindred.
Publishing its IHF World Championship markets, Unibet has priced co-hosts Denmark (3.25) as favourites to win the tournament with France close behind (3.50).
Backing Unibet as lead sponsor, Robert Müller von Vultejus, Managing Director Lagardère Sports Germany, says:
“We are delighted to have won Unibet as the official sponsor for the IHF World Championship 2019. The partnership secures Unibet the maximum attention for its sponsoring and the various activation possibilities offer the brand the chance to address millions of handball fans worldwide.”
