SBC News Voice of the Sports Betting Industry
William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL franchise the New Jersey Devils.
The bookmaker announces a further ‘groundbreaking sponsorship’ for its expanding east coast operations, which will see its New Jersey betting properties promoted across a mix of in-game integrations, branded content and commercial spots during MSG Networks’ Devils game broadcasts.
The media partnership has been spearheaded by new William Hill US Chief Marketing Officer (CMO) Sharon Otterman, the former VP of marketing for the Madison Square Garden Company.
“We are thrilled to partner with MSG Networks on this groundbreaking partnership,” said Sharon Otterman, confirming the deal
“We are excited to educate fans on sports betting and to help enhance the broadcast with the content fans are seeking.”
The MSG Networks’ partnership, sees William Hill US expand its existing brand coverage with the Devils, securing the NHL franchises team and media sponsorships.
Backing William Hill US, Andrea Greenberg Chief Executive Officer of MSG Networks stated; “With William Hill’s team sponsorship of the Devils in place as well, we are able to provide William Hill with seamless and powerful integration of both media assets and assets at the Prudential Center which we hope will serve as the model for future sponsorships.”
