Paddy Power launches ‘swear boxes’ campaign for Suas literacy charity

Paddy Power has backed Irish children’s literacy charity Suas, on its mission to ‘clean-up the nation’s language’.

Partnering with Suas, a charity which specializes in providing literacy support for disadvantaged youngsters in Ireland and abroad, Paddy Power has launched its ‘swear boxes’ campaign within its Irish betting shops.

The idea behind Paddy Power’s swear boxes is two-fold: to try and clean-up the language of the nation; whilst raising vital funds for Suas’ work with children from disadvantaged communities.

Paddy Power commented on backing Suas: “This is a really innovative, fun way to raise money for a great charity. I hope anyone who ticks the box of being both fond of a flutter and prone to the odd bit of profanity will fill the box at their local Paddy Power shop…. although I’m fearful that Suas might be disappointed with the impeccable manners of our customers!”

Suas, who will receive 75% of the cash donated by this profanity tariff, aim to service an additional 3,948 of children by the end of 2019. The Borris House Festival of Writing & Ideas will receive the remaining 25%, with which they will fund classes in creative writing each year by leading authors.

John Logue, CEO of Suas, commented on the Paddy Power partnership “One-in-three children in disadvantaged communities in Ireland have serious difficulties with literacy. The impact of illiteracy for these children, their families – and their communities – can be devastating. Our goal is to end childhood illiteracy in these communities. With Paddy Power’s incredible support, we will be able to provide one-to-one mentoring for almost 4,000 children in Ireland over the next 3 years.”