SBC News Voice of the Sports Betting Industry
The leadership of Stockholm-listed, betting platform and software supplier Kambi Plc, backs its products, services and innovations to deliver client growth in a critical 2018 for the global betting sector.
Publishing Kambi’s ‘2017 Annual Report’, Chief Executive Kristian Nylén is pleased to have closed a ‘rollercoaster year’ which has tested the firm’s structure, industry strategy and leadership nerves.
Despite recording comprehensive revenue increases and platform KPI gains across its client portfolio, Kambi’s earning metrics were severely impacted by unfavourable results recorded during the opening half of 2017.
Nevertheless, Kambi showed its technology pedigree during the second-half of the year, delivering a record performance for its closing Q4 2017 trading.
Looking forward, Nylén points to a strengthened commercial pipeline achieved during 2017, which sees Kambi service ‘betting clients in all six continents’.
“The addition of these new customers means Kambi has won new business in eight consecutive quarters. This is an impressive run and one that I’m glad to say we have kept going into 2018. We’ve always believed in the scalability and differentiation capabilities of the Kambi Sportsbook; with each new customer we add to the network, we provide another piece of evidence to support this.”
For Nylén and Kambi leadership, the firm’s significant client growth backs the firm’s guiding strategy and approach to industry technology dynamics.
From Kambi’s inception, the firm has solely focused on delivering tailored betting platforms for Tier1 client demands regardless of jurisdictions and regulatory demands.
Furthermore, Kambi teams have been able to enhance client platforms with new trading and market innovations, benefitting client scale and customer engagements.
“By building a platform which addresses all operators, and not one burdened by bespoke developments or individual instalments, Kambi is able to deliver its Sportsbook core in a scalable way. This ensures that every tweak, improvement and upgrade to the Sportsbook is felt across the Kambi network of operators. When Kambi builds once, it benefits all.”
However, Kambi leadership notes that 2018 will be a transformative year for all industry stakeholders, tackling changing dynamics and new regulatory demands.
Backing Nylen’s vision and leadership, Kambi Chairman Lars Stugemo commented on the industry’s 2018 challenge
“The advance of digitalisation is having palpable effects – rapidly changing the way businesses operate and consumers behave, with a more information-rich methodology delivering greater efficiencies, convenience and personalised approaches to product development and consumption.”
“The betting and gaming market in which Kambi operates has been at the forefront of this digital adoption and evolution. We are continuously raising the bar in our production of high-quality and entertaining experiences to meet the growing demands of the end user.”
