William Hill appoints ‘Media Pro’ Sharon Otterman as US marketing lead

FTSE-listed betting group William Hill Plc has confirmed the appointment of Sharon Otterman as Chief Marketing Officer (CMO) of its US division.

A seasoned media executive, Otterman joins William Hill US senior leadership team from The Madison Square Garden Company, where she held the position of Executive Vice President for Marketing, leading the digital strategies of MSG venues and their associated teams.

Otterman has held further leadership positions at NBC News (CMO – 2009-2015) and ESPN Sports (VP of Digital Strategy – 2003-2009).

Taking charge of William Hill US marketing leadership, Otterman will be tasked with establishing the betting group’s initial US marketing strategy including media planning, agency and stakeholder management.

Confirming the appointment of Otterman William Hill US CEO Joe Asher said: “Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill.”

Otterman commented on joining William Hill US leadership: “The popularity of sports betting has never been higher. I am thrilled to join William Hill, the international leader in this industry, to help serve an expanding, engaged customer base.”