SBC News Voice of the Sports Betting Industry
Stockholm-listed online gambling group Betsson AB has become the latest industry incumbent to integrate Gaming Innovation Group’s ‘GIG Comply’ provisions across its digital marketing operations.
Updating stakeholders, Betsson details that it has integrated the industry’s most sophisticated ‘compliance screening tool’ to support its ongoing multi-brand marketing campaigns.
Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is able to scan +30,000 web pages daily referencing operator brands/domains.
Ronni Hartvig, Chief Commercial Officer at Betsson Operations, said: “We are looking forward to working with the GiG Comply product to reinforce Betsson Group’s existing compliance processes. The product will support us in guaranteeing that affiliate activity and marketing is compliant and sustainable.”
Betsson details that its group marketing will benefit from GIG Comply provisions by reducing ‘laborious manual checking of partner websites’ and gaining deeper oversight on compliance reporting to maintain standards and help avoid potential future conflicts.
Publishing its H1 2019 results, GIG governance highlighted its compliance tool as one of the fastest-growing divisions of the company, which has secured ten tier-1 clients since its launch.
Richard Brown, Chief Operations Officer at GiG, added: “We are excited to add Betsson Group to our growing number of partners and to support them in protecting their brands and end-users. Our leading marketing and compliance technology will allow Betsson Group to keep even more control of its affiliate marketing.”
