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SNAI ups digital marketing & acquisition capabilities with Betgenius

Fabio Schiavolin

Italian gambling operator Gruppo SNAI (SNAI) will push its 2017 digital marketing campaigns utilising Betgenius data and player engagement services as the firm looks to increase player acquisition capabilities of its online sportsbook Snai.it.

Following an industry review, Betgenius has been selected as SNAI online sportsbook partner to help accelerate player acquisition and growth through a multi-faceted digital marketing campaign.

Jack Davison, Managing Director at Betgenius, said: “We are extremely proud to have been chosen by Snai to drive the growth of its online sportsbook. Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.”

The partnership will see Betgenius integrate its unique Betslip Retargeting technology, enabling Snai to track their customers’ unconfirmed betslips and serve up relevant offers, even when they have left the bookmaker’s site.

Use of Betgenius’ ‘Popular Bets’ tool is also included in the agreement, while dynamic in-play and video banners will serve up relevant content to customers.

Fabio Schiavolin, CEO of SNAI, commented on the marketing partnership: “Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative and acquisition strategies. We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”