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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Rugby - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until ... Read More »

Betting on Football 2017 covers the globe with football betting market updates

Betting on Football

Betting on Football 2017 will underline its international credentials by delivering an extensive update on football betting markets across the globe, from an increasingly digitalised Africa, to a newly regulated Italy and the potential for legalised sports betting in Donald Trump’s North America. With less than three months to go until the fourth incarnation of the event at Stamford Bridge ... Read More »

Paddy Power politics is addicted to Trump!

Paddy Power politics has launched as set of new ‘Trump Betting Specials’, with the Irish bookmaker claiming that it ‘might have to launch its own Trump dedicated website’! Fresh to market, Paddy Power is now offering 5/1 that the President is officially accused of ‘foreign collusion’ on the back of this week’s resignation by Michael Flynn as National Security Advisor, following ... Read More »

Henrik Tjärnström – Kindred success cannot be copied by competitors

Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European ... Read More »

David Clifton: Licensing Expert – Return of the Enforcer!

Some of you may remember “The Enforcer”, the third in the Dirty Harry film series, starring Clint Eastwood as Inspector “Dirty” Harry Callahan. The critic’s reviews were initially poor – Eastwood was named “Worst Actor of the Year” by the Harvard Lampoon – but the film was a major commercial success. Now, 41 years later, Sarah Harrison, Chief Executive of ... Read More »

William Hill slashes odds on Corbyn 2017 Labour leadership exit

In a week, in which Britain has veered ever closer towards a ‘hard Brexit’, as the bill triggering Article 50 cleared the UK House of Commons, it appears that Jeremy Corbyn is at his lowest point as Labour Party Leader. A disastrous week has seen Labour Shadow Business Secretary Clive Lewis, once a key backer of Corbyn resign from his ... Read More »

bettingexpert 2016 breakdown…’Italians the riskiest and Swedes the safest’

Italy is responsible for the riskiest set of tipsters in Europe, according to 2016’s figures from the world’s biggest social network for sports betting, The statisticians at have collated well over a million tips across thousands of markets over the past year and helped thousands of punters shape their betting actions across numerous sports, and it turns out ... Read More »

Mor Weizer- Playtech: Convergence to be dominant industry trend in 2017

Speaking to industry media, Mor Weizer CEO of market leading platform and technology provider Playtech Plc, has stated that 2017 will be the year of ‘cross channel convergence’ for industry stakeholders. Asked what will be the dominant industry theme/trend in 2017, Weizer did not hesitate to answer, by stating that convergence would see real B2B through to B2C progress this ... Read More »

Sponsorship Spotlight – Assessing the value of the Premier League sleeve

Rugby - Copyright: dizanna / 123RF Stock Photo

Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new ... Read More »

Tom Mitchell – RISQ – Liability gains…

Tom Mitchell Chief Commercial Director of RISQ, an industry specialist in risk management services, speaks to SBC on the development of his firm’s B2B insurance backed game for betting operators. In a saturated marketplace with increasing player demands, RISQ services seek to bring a much-needed point of differentiation for betting stakeholders… _____________________ SBC: Hi Tom, thanks for this interview, as ... Read More »