Products

Esports data provider Oddin.gg has partnered with Czech esports tournament organiser PLAYzone and its flagship Tipsport Counter-Strike 2 event.  Sponsored by Tipsport, the biggest Czech betting agency, the competition has signed Oddin.gg as its Official Data & Integrity Partner in a multi-year contract spanning across several editions of the PLAYzone event.  Pavel Kristián, Project Manager of PLAYzone, said: “As a …

Sports betting provider Kambi has updated its esports offering by integrating esoccer odds into its sportsbook platform.  The latest addition integrates data straight from Kambi’s esports subsidiary Abios, utilising real-time stats from rights holders, together with automated modelling overseen by a trading team.  Kambi also plans to expand its partners’ access to Abios’ data streams from events across ebasketball, Counter-Strike …

Scientific Games has teamed up with analytics platform AppsFlyer on a project aimed at supporting lotteries across the US. The project will help optimise lottery digital ad campaigns by collecting data from social media channels, search engines and mobile and web apps to enhance player acquisition strategies.  Offered through Scientific Games’ SG Digital Academy initiative, the project will run for …

Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …

Sportradar has extended its partnership with the German Bundesliga, a DFL Deutsche Fußball Liga subsidiary, for six more years.  With the previous agreement scheduled to conclude at the end of the 2025-2026 season, the new deal which will now come to an end in the 2031-2032 season will allow both entities to expand on push of enhanced data and audiovisual …

The Royal Spanish Tennis Federation (RFET) has joined the General Directorate of Gambling Regulation (DGOJ) as the latest partner of the Global Betting Market Research Service.  According to the Spanish tennis governing body, the added information sharing capabilities that the service offers will allow it to better safeguard the sport from suspicious activity. The partnership allows RFET and DGOJ to …

B2B gaming company Inspired Entertainment has signed a new agreement with sports betting firm Kambi Group plc to integrate the Inspired Virtual Sports product suite into the latter’s sportsbook platform. The agreement to sign Inspired as an exclusive virtual sports partner was reached after a ‘rigorous competitive procurement process’ undertaken by Kambi. For Inspired, company CEO and President Brooks Pierce …

Bettormetrics has successfully attracted Series A funding from investors Bettor Capital and Velo Partners.  Launching in 2022, the UK sports betting analytics provider has managed to expand its customer portfolio across the US and Europe with bookmakers who are utilising the company’s cloud-based analytics technology.  With the new funding, Bettormetrics will seek to further grow its client base by building …

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …